E-mail outsourcing company Media Synergy formed a strategic
alliance with Winfreestuff.com, which allows people
to win promotional items and gathers names for opt-in marketing lists.
The partnership will allow both companies to bolster their e-mail marketing
solutions, which include lead generation and opt-in list development,
large-scale e-mail campaign design and deployment, and results measurement
and reporting.
“Both our companies strive to provide innovative e-mail solutions for online
marketers,” said Mark Healy, president of winfreestuff.com. “We are pleased
to partner with Media Synergy, and to be able to offer its solution for
outsourced e-mail, which perfectly complements our own approach to
cost-effective list development and lead generation.”
“Our customers already understand the power of targeted e-mail campaigns for
one-to-one marketing and ongoing customer interaction,” said Eric Goodwin,
CEO of Media Synergy.
“The partnership with winfreestuff.com allows our
customers to build on their online successes, by expanding their opt-in lists
through proven, cost-effective lead generation.”
Winfreestuff. launched in July 1999 to connect consumers with merchants using
a behavioral based model. The company provides a platform where consumers find
the products and services they need, while the merchants receive targeted
opt-in e-mail addresses.
Clients include Omaha Steaks, Reel.com,
chipshot.com, fogdog.com and eBags.
Media Synergy customers include BancBoston Robertson Stephens, CNET, E*Trade
Canada, Michael Tchong’s ICONOCAST, Multiple Zones International and PC
Computing.