ValueClick, a provider of cost-per-click advertising,
said it posted an 83.3 percent increase in revenues for the quarter ended June 30,
1998, compared to the previous quarter.
Founded a year ago, privately-held ValueClick said it saw steady
revenue growth rate averaging 30 percent per month for the past year, and “is today the
industry’s second largest online advertising network.” No doubt that latter
claim might be disputed by some of the other networks, but nonetheless, the
ValueClick network said it grew to more than 6,000 unique member sites.
Financial results were not disclosed.
The company said it delivered 142,607,297 impressions in the second quarter.
Advertisers pay only for clickthroughs, and the click rate was not disclosed.
“ValueClick services offer targeted, cost-effective, measurable results for
advertisers, and proven, guaranteed revenue for publishers,” said founder and
CEO Brian Coryat. “We believe that cost-per-click is the online advertising
model that will prevail, because there is no downside–it is a win-win
situation for both advertisers and publishers. With 12 full months of steady
growth behind us, our success validates the ValueClick business strategy.”
