The two companies will work to develop software, systems and programming for
Internet based electronic commerce applications in the direct marketing and
The initial effort will be to support the requirements of Hanover’s Web
services division. This includes enhancing the functioning and flexibility of
the company’s ‘plug and play’ common system platform as well as providing
technical support for its portfolio of Web services.
“This joint venture gives Hanover a superb partner who can help accelerate
the timeline for making our world class, common systems platform into the
premiere platform for serving e-commerce. The venture also allows us to
provide Hanover’s portfolio of Web initiatives with the scalable resources
we need including creative marketing, site creation, maintenance and
management,” said Rakesh K. Kaul, president and chief executive officer of
Hanover Direct. Financial arrangements were not disclosed..
Raj Jain, managing director of RS Software, said: “Hanover’s. . .technologies
as well as their state-of-the-art training programs will enable RS to become
a uniquely qualified, e-commerce resource in India as well as around the
The joint venture follows Hanover’s realignment announcement earlier this
year. The realignment transitions Hanover from one integrated catalog company
into two Internet-driven divisions, one focused on brand marketing and the
other, a Web services division, focused on providing the front and back-end
services required by direct marketing and e-commerce brands.
Hanover offers more than 80,000 stock keeping units via catalog and
e-commerce Web sites.