Pixelpark USA launched Bridge to Europe, its new
international e-commerce
program designed to help U.S. companies enter the European market.
The program combines a Web site, a seminar series and a
Bridge To Europe entre program.
Pixelpark USA’s “Bridge to Europe” program takes advantage of the company’s
role as an international Web agency, with established offices in Berlin and
Hamburg, a new office in Paris, and another in Basel, Switzerland. With
another Pixelpark office planned for the U.K., the agency said its Bridge to
Europe program will identify strategic initiatives in Europe’s interactive
markets.
Harald Neidhardt, vice president international for Pixelpark, said: “With the
Bridge to Europe program, we are building on our experience as the leading
pan-European new media agency to give U.S. companies a one-stop option for the
best access to the most interesting markets outside the U.S. for e-commerce
and online advertising.” Neidhardt also serves as president and CEO of
Pixelpark USA, located in Silicon Alley.
Bridge to Europe not only gathers local market information, but also puts it
into perspective by analyzing it and offering comparative benchmarks and hard
data. In addition, the Bridge to Europe program covers “soft factors,” such as
differing cultural patterns between the U.S. and the European markets, the
company said.
The Entre Program includes: workshops on strategies for doing interactive
business in Europe, market research and strategic consulting.
The Web site offers information from Pixelpark’s network of European sources
and partners as well as in-depth analysis of major trends, the biweekly column
“From the e-commerce Front Line” by Dr. Hans Rieke (director of e-commerce
consulting, Pixelpark
USA), and useful hints for doing business with other cultures.
Pixelpark USA’s client’s include the Museum of Modern Art, Visa International,
Bertelsmann AG.
Founded by Chairman Paulus Neef in 1991, Pixelpark is headquartered in Berlin.
