Software BuyLine Debuts Flagship Internet Software Store

Software BuyLine, formerly TestDrive Corp., launched the
company’s flagship Internet software store, Software BuyLine.com.


The store was created to offer utilities, games, Web tools and productivity titles.


The company also said that it has secured an additional $5 million in
financing led by New York-based venture capital firm Roberts & Green, bringing
total funding for the company to $15 million, and it announced a partnership
with ZDNet to become a premier software retailer and exclusive NetBuyer ESD
reseller. Financial terms of the latter deal were not disclosed.


“The Software BuyLine store and our expanded Internet software reselling
strategy reflect our stringent focus to offer the highest quality shopping
experience to consumers purchasing software on the Internet,” said Ed Lauing,
president and CEO of Software BuyLine. “With our patented commerce
technologies, comprehensive product catalog, and innovative merchandising
programs, Software BuyLine shoppers are assured the ‘best-in-class’ online
buying experience.”


Software BuyLine’s preview technologies enable full-product preview versions
of many titles, allowing shoppers to trial complete rather than “disabled”
versions of the software.


The online shopping experience (both ESD and physical delivery are offered) is
further enhanced and simplified through unique virtual install capabilities,
designed to allow shoppers to have full-trial of an application without altering
their system configuration, the company said.


In addition to strategic partnerships with Lycos, Tripod and ZDNet, Software
BuyLine also operates Internet software retail stores for CNN/SI, Insight Enterprises,
and USA Today.


In related news, Software BuyLine also appointed Roberts & Green lead partner James
Scibelli to its board of directors.

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