Canada’s Valu-Net entered into a
deal with AOL Canada in which AOL will merchandise Valu-net’s products and
services to AOL members.
“Valu-net’s Team Canada Olympic hockey phone cards will soon be promoted on
AOL Canada’s Sports Channel,” said AOL Canada’s managing director, Stephen
Bartkiw. “These Team Canada Olympic hockey prepaid phone cards are the first
product of our new partnership with Valu-net, which is aimed at offering
unique products and services online.”
AOL members will be able to easily access and purchase hockey card sets from
the products page of Valu-net’s hockey Web site.
In addition, AOL members will soon be able to purchase other Valu-net
merchandise from the AOL Canada Shopping Channel.
Valu-net Corp., with operations in Canada, Australia, New Zealand, and
Malaysia, developed a “virtual” retailing system that combines real-life
marketing through traditional channels, such as print media and retail
outlets, with new media opportunities.