Beth Cox

Online home finance network FiNet.com Inc. said it has acquired certain operations and assets of Lowestrate.com for 1.4 million shares of FiNet.com stock. FiNet is trading in the $3.25 range. The acquisition will allow FiNet.com to expand its geographic coverage, creating an e-commerce franchise that reaches across America, the company said. The acquisition will enable […]

Entertainment products retailer Trans World Entertainment Corp. signed an e-commerce deal with Juno Online Services Inc. to market CDs, videos and more to Juno’s members through its e-commerce site, TWEC.com. The alliance provides TWEC.COM with exclusive rights to sell CDs and tapes over the Juno service, and non-exclusive rights to sell videos, DVDs, electronic games, […]

Investment information and services firm Morningstar Inc. selected Schwartz Public Relations Associates Inc. to create a national campaign for its Morningstar.com site. Billings were not disclosed. A recent $91 million cash infusion from Tokyo-based Softbank is helping Morningstar pursue a more aggressive marketing strategy. “Public relations will bring another dimension to our overall expanded and […]

24/7 Europe subsidiary 24/7 Norge network signed an exclusive agreement to provide international sales representation for Norwegian Web portal ABC Startsiden. About 225,000 unique monthly visitors use ABC Startsiden as their portal to the Internet, generating 7.7 million monthly impressions. Founded in June 1996, it is currently Norway’s second-largest portal and fourth largest Web site […]

TechMarcom launched as a new agency specializing in helping Internet startups. The agency, headed by veteran publicist Jon Boroshok, was created to serve the needs of fledgling “dot com” that have not gone public and are unable to afford the fees of larger marketing agencies. “The new dot coms are quickly discovering that the larger […]

Juno Online Services Inc. and opt-in e-mail marketer yesmail.com signed a marketing alliance that will promote yesmail.com’s services to Juno’s subscribers. Juno users will have the opportunity to sign up for offers and promotions in any of more than 250 categories through banner and pop-up advertisements on the Juno service. Under the terms of the […]

Petopia.com launched its “Internet Pet Paradise” advertising campaign, designed by the Swirl agency to communicate Petopia.com’s pet-centric view of the world. The campaign celebrates the bond between pets and their people and positions Petopia.com as a “pet-utopia,” a place where everything good for pets happens. Spending was not disclosed. “We are branding our site to […]

Gugel Advertising launched its new Web site, complete with a Flash version. Deb Gugel founded the company in 1990 and said she has grown billings during the past nine years to almost $45 million. Clients have included Federated Department Stores, Neiman Marcus and a number of restaurant operations. Services include Internet marketing, relationship marketing, media […]

Yet another company has launched a Web site that says it pays users to display an advertising bar on their computer screen. Called DesktopDollars, the site also has a multi-level marketing program that offers referral income to member users who sign up additional members. The company’s ProfitZONE app is a downloadable program that remains the […]

Jones Naughton Entertainment Inc. announced the expansion of an extended marketing campaign for its new e-commerce Web site ShopGoOnline.com. Newspaper display ads are being placed in the Boston Globe, San Francisco Examiner, Chicago Times, New York Times, Miami Herald, San Diego Union Tribune, Los Angeles Times and Dallas Morning News. Following the display ads, GoOn-line […]

ADVO Inc.’s Super Coups subsidiary, a direct mail coupon company that serves the advertising needs of small neighborhood businesses, and coolsavings.com launched a co-branded, targeted local coupon Web site. The site, accessible through coolsavings.com, will provide consumers with online access to coupons from neighborhood merchants and service providers throughout the country. The national rollout follows […]

Online market research and planning systems company @plan launched RFP Network, a new service that allows Interactive advertising agencies to digitize and streamline the process by which they have traditionally executed online media buying proposals. “By introducing a major productivity tool, it is our hope that we will further accelerate the adoption of the Web […]