Beth Cox

Executive-oriented Internet career site 6FigureJobs.com has named DKB and Partners as its lead public relations and advertising agency. Billings were not disclosed. 6FigureJobs.com provides confidential online recruitment services to senior executives. “This account will draw upon DKB’s brand-building expertise and interactive capabilities to shape a national marketing campaign for 6FigureJobs.com,” said John Manos, president of […]

Online brokerage Mydiscountbroker.com launched a multi-year, $40 million integrated national advertising campaign that includes TV and print media components. The campaign will focus on promoting the brand and its benefits using the tag line “Your Investments.Your Way.” The company said it invested in research with Market Strategies, conducting intensive focus groups to target the campaign. […]

Web community-creation service Delphi Forums launched Session-Impression, a new Web advertising service model that lets consumers select their own sponsors. Powered by DoubleClick’s DART ad serving technology, Session-Impression, an alternative to traditional banner ads, is a session sponsorship option available to partners and advertisers using the Delphi Forums community platform. By enabling consumers to select […]

DoubleClick Inc. has added six more Web site operations to its ad network, bringing it to more than 490 publishers worldwide. Three new Web sites joining the DoubleClick Entertainment and Youth Network include Listen.com, CDDB and Digital Club Network. Bid Now joins the Business and Finance Network, and Tech Republic will join the DoubleClick Technology […]

Web measurement firm Media Metrix Inc. signed a partner deal with BizRate.com, which tracks consumer satisfaction with their e-commerce transactions. The partnership will provide “accurate and reliable e-commerce measurement services,” the companies said. Financial arrangements were not disclosed. BizRate.com’s customer purchasing data, gathered at the point-of-purchase by surveying online buyers from more than 1,700 online […]

Ad outsourcing and delivery company AdForce Inc. signed a one-year contract with Banner Brokers, an online advertising network service. AdForce will be the primary ad server for the Banner Brokers network, delivering targeted ad campaigns to the network’s 1,000- plus publisher Web sites. Financial arrangements were not disclosed. Banner Brokers President Mike Brown said the […]

Entertainment and consumer products company K-tel International Inc. signed up for marketing services with 24/7 Media Inc. 24/7 will market banner advertising on K-tel’s online music and entertainment store and on K-tel’s new online radio station, which is also featured on Microsoft’s MSN network. Under the terms of the agreement, 24/7 Media will market banner […]

Online community operation Talk City Inc. rolled out a special “Back to School” area and signed advertisers for it that include Gap Online, bookstore efollet.com and SmartKids.com, among others. On the micro site, called “Talk City Back to School,” students can find information relating to school including back-to-school fashion tips from The Gap, school supply […]

Are Web Banners, Like, Lame? Interactive agency i-traffic has set up a site to allow marketers to discuss the issue and present non-banner marketing opportunities in an online forum. In a panel at the Jupiter Communications Online Advertising conference last week, Scott Heiferman, CEO of i-traffic, addressed the topic of “Haven’t people learned to tune […]

Acacia Research Corp. said that its subsidiary, Soundbreak.com, has chosen McElroy:Foote, Cone & Belding as its advertising agency, Rogers & Cowan as its public relations agency and YouthStream Media Networks for marketing to college students. “Soundbreak’s goal is to become the leading ‘live’ Internet site for youth-oriented music,” said Paul Ryan, CEO of Acacia Research. […]

Software advertising company Aureate Media Corp. signed distribution deals with McGraw Hill, IDG Books, Software-of-the-Month Club and several international magazines. Aureate Media unites software developers and advertisers in a mutually beneficial exchange that gives users software for free while providing advertisers with a targeted market. The new relationships increase — and further target — the […]

AdPulse Inc. delivered a patent pending banner technology that it calls Targeted E-Commerce, a transactional ad vehicle that can sell a third-party product without the consumer ever having to leave the host site. “This represents the ultimate convergence between advertising and e-commerce,” said Emerson E. Segura, CEO of AdPulse. The company said that its technology […]