Beth Cox

Internet discussion services provider RemarQ Communities Inc. launched a new marketing program that will link advertisers with consumers and direct its discussion group participants to product and service information. Called Midstream Marketing, the program allows advertisers to purchase callouts or keywords within specific discussion communities. Callouts will appear as a familiar blue hyperlink at the […]

PowerAdz.com, a provider of Internet advertising and infrastructure services for newspapers, said it has completed the acquisition of CityPapers.com. Financial terms were not disclosed. CityPapers.com, with over 90 newspapers under contract, provides interactive newspaper Web sites specializing in community news and events. PowerAdz.com said it will integrate the best features of the CityPapers network and […]

24/7 Europe signed a deal with Microsoft’s MSN to rep for the latter’s Nordic portal network. The agreement covers the Nordic MSN portals and Hotmail. Within the Nordic network MSN/Hotmail generates 60 million monthly impressions, Microsoft said. 24/7 Europe will develop a program for revenue generation through sales of advertising, sponsorships and partnership solutions for […]

Digital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planning and buying program called Media and Advertising Planning Solution (MAPS). MAPS provides advertisers and agencies with an integrated solution for planning online ad campaigns, automating ad buys and viewing the results with return on investment — all in one graphical interface, […]

In another move to discourage government regulation, Intel Corp. said it will require Internet sites that carry its advertising to warn consumers what personal details are being collected about them online, says a published report. Intel, which spent $1.3 billion on advertising last year, is among the largest buyers of ads on the Internet. Intel’s […]

Ad network 24/7 Media Inc. signed a deal that will let it offer customers access to Dynamic Logic’s brand measurement system, AdIndex. The exclusive partnership with Dynamic Logic, an online research company, will measure the effectiveness of advertisers’ online campaigns, including those ads not clicked upon, the companies said. Financial arrangements were not disclosed. The […]

Omaha Steaks is offering 40 percent off steaks and six free hamburgers to netizens who help fight unsolicited commercial e-mail by forwarding their spam messages to the Spam Recycling Center (SRC). The SRC, sponsored by a coalition of anti-spam organizations, is a consumer-oriented anti-spam resource that collects spam and forwards it to the Federal Trade […]

Microsoft Corp. is offering a new set of rich media banner ad solutions free for any customer to use. The MSN enRiched Ad Program includes new apps that expand the banner ad creative space, incorporate e-commerce into traditional ad banners and make possible the transfer of existing television commercials to the Web. The new solutions […]

Startup Web-based service Desktop.com, which provides a free graphical interface and application platform for the Internet, closed on $29 million in its first round of financing. Investors include Accel Partners; the executives of Kohlberg Kravis Roberts & Co.; and Sequoia Capital. Desktop.com will use the funds to market and launch the Desktop.com service this fall. […]

Home furnishings retailer HomePoint.com plans a $1.5 million, multi-year title sponsorship of the Music City Bowl, one of the newest of the nation’s post-season college bowl games. Re-christened as “The HomePoint.com Music City Bowl,” the event moves to the brand new 68,000-seat Adelphia Coliseum in Nashville, TN. ESPN will carry the Music City Bowl live […]

Bravo! Marketing has been named the interactive and print advertising agency of record for Document Repository Inc. (DRI). Already providing public relations and marketing services, Bravo! Marketing will create and implement an online and off-line branding campaign designed to promote the advantages and benefits of CaseCentral.com, an Internet document hosting solution for the legal profession. […]

Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banner advertising and direct e-mail marketing campaigns for the newly launched business travel Web site. skymalltravel.com is a vertical portal from skymall.com inc. and its parent company SkyMall Inc. Billings were not disclosed. As interactive agency of record, K2 has created several banners, including […]