Beth Cox

European ad network ad pepper media international has acquired Web Media Sweden, a Swedish online media sales company that represents about 40 sites generating more than 40 million impressions per month. The company will change its name to ad pepper media Sweden and will continue to be headed by Web Media Sweden’s existing management team. […]

Web measurement firm Media Metrix signed a strategic alliance with Bloomberg L.P. to provide select syndicated audience measurement data for regular distribution on Bloomberg’s information service. Through its alliance with Bloomberg, Media Metrix will support the financial community by providing Internet audience ratings — including At Home and At Work measurement. Financial arrangements were not […]

Internet advertising revenues hit $693 million for the first quarter of 1999, nearly doubling the $351 million that was recorded in the same period a year ago, according to an industry report. The Internet Advertising Bureau’s (IAB) Internet Ad Revenue Report shows that that consumer advertisers are leading the charge. The report is compiled independently […]

Sabela Media, an independent ad serving, tracking and analysis company, signed an agreement with TV onthe WEB, a developer of a national franchise for live Webcasting. Sabela Media will provide TV onthe WEB with ad serving capabilities to manage its online advertising campaigns. Financial arrangements were not disclosed. “As a leader in the Webcasting industry, […]

Online advertising is expected to grow to $11.5 billion in 2003, surpassing dollars spent in some traditional media, says a new industry report. Financial services, automotive and media ventures, not packaged goods, will lead the spending, says the report from Jupiter Communications. Future online advertising will look less like traditional advertising and have far-reaching effects […]

Net-mercial.com, a developer of “while you wait” advertising products, announced a partnership deal with GEO Interactive to use its patented Emblaze streaming audio/video technology in Net-mercials. Using GEO’s Emblaze technology, Net-mercial.com is now able to offer the next generation of Net-mercials as an advertising solution using audio and video, without the need for any plug-ins. […]

Eisnor Interactive Inc., an off-line guerrilla marketing and promotion agency for online brands, launched a campaign for MapQuest.com that will target business and leisure travelers at airport baggage claim carousels. The first ads began appearing this month at the Dallas Fort Worth Airport. Billings were not disclosed. With airport safety rules becoming more restrictive regarding […]

Real-time personalization solutions provider Net Perceptions Inc. signed a partnership agreement with ad network and solutions company Real Media that combines Real Media’s OAS ad serving technology and Net Perceptions’ ad targeting solution. Playboy, the Los Angeles Times and Bloomberg.com are among the first clients to benefit from the integration of the two technologies. “Net […]

Internet advertising network Adsmart launched a program called Ad-Buy directed at smaller businesses interested in advertising on the Web. Officially launching in mid-September, small businesses will be able to purchase purchase impressions entirely online from Ad-Buy. Adsmart said the idea is to give businesses that cannot meet the requirements of a traditional online ad network […]

Internet advertising to home users increased 7.4 percent in July compared to June, according to the Internet Advertising Index from Nielsen//NetRatings. This compares to June’s increase of 3.9 percent, which resulted in an overall growth of 11.6 percent from May to July. The Internet Advertising Index for July is 116. Advertising activity for July shows […]

Flycast Communications Corp. launched new e-mail marketing division called Flycast eDispatch. Operating in conjunction with the Flycast Network, the service will provide direct response and e-commerce marketers with an integrated suite of tools and services designed to maximize the effectiveness of online marketing initiatives, the company said. Flycast co-founder Larry Braitman is heading the new […]

Online furniture retailer Furniture.com named the New York office of British advertising agency Bartle Bogle Hegarty to handle its U.S. brand-building advertising account. Spending specifics were not disclosed, but the retailer said it will “easily eclipse” a $5 million radio and print campaign it ran in the spring. “We’ll be aggressively investing in brand advertising […]