Beth Cox

After discussions with several agencies, drugstore.com has retained Fallon McElligott as its advertising agency of record. Fallon McElligott, along with its design subsidiary, Duffy Design and Interactive, will provide a variety of communications services to deliver long-term positioning for the drugstore.com brand. “In looking for an agency to help us find a long-term, consumer-based proposition […]

OgilvyOne Worldwide established The OgilvyOne Brand Practice, a new venture that will deliver the expertise of the agency’s one-to-one brand marketers to clients in the consumer goods industry. The OgilvyOne Brand Practice will be supported by a team of database, loyalty, CRM, and interactive specialists across the global network of OgilvyOne. Jean-Paul Courant, 54, has […]

Infoseek Corp., a partner in Disney’s the GO Network, signed an agreement this week with BizRate.com to provide customer-rated merchant rankings to GO Network users. Financial arrangements were not disclosed. “We want shoppers at GO Network to have access to information that helps them make educated, informed purchasing decisions,” said B.D. Goel, senior vice president […]

The Gay.com Network and its eCommunity program has attracted new advertisers over the past 60 days, including Air New Zealand, Ameritrade, BigStar.com, eBay, Healthshop.com, IBM, Johnson & Johnson, NextCard and PlanetRx, among others. The eCommunity e-commerce program allows advertisers to use Gay.com’s interactive community-building tools — such as message boards, polls and chat — to […]

Web measurement company Media Metrix Inc. has launched Q-Metrix, designed to provide in-depth qualitative data based on its large sample of Internet users. Q-Metrix links qualitative Internet data with Media Metrix’ database of metered Internet usage patterns, providing “unparalleled depth of information on consumer lifestyles, behavior, media consumption, demographics and product usage patterns linked with […]

DoubleClick Inc. said that its DART (Dynamic Ad Reporting and Targeting) application has now served 100 billion ads worldwide since inception. Sites using DART include AltaVista, CBS Sportsline, NBC, MTV Europe, theglobe.com, EDGAR Online and The Wall Street Journal Interactive Edition, among others. DoubleClick said that in the first half of the year, DART won […]

Solbright Inc., a developer of advertising infrastructure solutions for Internet publishers and agencies, announced an unspecified strategic investment by Big Flower Holdings Inc. “Solbright is uniquely positioned to develop streamlining solutions for Internet-based marketing and advertising,” said Theodore Ammon, chairman of Big Flower Holdings. “Our advertising management and software development expertise at Columbine JDS and […]

Profile marketing solutions company Engage Technologies Inc. signed a multi-million dollar expansion of its current strategic alliance with Microsoft Corp.’s MSN division, which began in October 1997. Under the terms of the agreement, Microsoft will license Engage’s proprietary Accipiter AdManager technology, including compliance with Engage’s proprietary profiling API’s, for use on Microsoft advertising supported Web […]

Ubrandit.com has retained Philadelphia-based public relations firm Gregory Communications Inc. (GCI) to coordinate a media relations campaign to introduce its e-commerce strategy to key online and traditional media and end-user markets. Founded in 1990, Gregory Communications has helped to launch CDNOW, Kodak PhotoNet online, StarCD, RealTIME Media and a number of other Internet and technology-related […]

A new industry report says that click rates have little value as indicators for return on investment (ROI) optimization because their correlation to conversion rates is so low. The report from AdKnowledge says that only 14.3 percent of the time is the ad with the highest click rate in a campaign also the ad with […]

eVouchers Ltd. said it soon will let British teens become Internet shoppers with a new service that lets them buy online independently yet with parental control. eVouchers, set to launch in the UK this autumn, is billed as “the new way to pay in the UK.” Parents buy eVouchers with a credit card and kids […]

Adding to its money-management services, iCanBuy.com said that teen and kid members can earn 6 percent interest in online checking accounts set up at Security First Network Bank, a member of the Royal Financial Group. In addition, with a minimum deposit of $100, members will receive a $30 credit good toward purchases at iCanBuy.com’s partners. […]