Beth Cox

San Francisco-based ad network Flycast Communications Corp. introduced Flycast AdLab, a program for online advertisers that the company said “provides efficient, statistically reliable measurement of creative performance across a broad audience. . .” Flycast said AdLab, designed for direct marketers, e-commerce advertisers, media buyers at interactive agencies and traditional advertisers seeking to maximize ROI, uses […]

San Francisco-based Organic said its New York office now offers public relations and marketing services through its new Organic Communications division. Jeanine Moss was named director of the unit. The New York addition is part of a global growth strategy for Organic Communications, which was launched in San Francisco earlier this year, the company said. […]

San Francisco-based Ken Margolis Associates’ Premium Network said it has launched a promotions department that includes legal and travel agency services for advertisers seeking to use a sweepstakes as a marketing vehicle. The department gives Premium Network advertisers the option of adding beyond-the-banner promotions featuring sweepstakes and giveaways designed to augment Internet advertising campaigns. “Sweepstakes […]

Los Angeles-based Jones Naughton Entertainment Inc. said it will market its Internet kiosks as “GoOnLine” to build brand awareness and signed a distribution agreement with start-up PDQ Internet Services Inc. of Sarasota, FL. Chairman Joe Naughton said the company has renamed its COMMUNITY MARQUEE division as the GoOnLine Internet Kiosk division. The IT holding company […]

Sears, Roebuck and Co. and Microsoft Corp. signed a two-year, multi-million dollar agreement for Sears to advertise across the MSN Network of Internet sites. Sears will become the largest advertiser on the MSN HomeAdvisor online real estate service. Spending was not disclosed. Sears’ online marketing program is designed to reach a broad consumer audience through […]

San Francisco-based ZDNet launched “ZDNet Smart Serving,” a new Web advertising program that enables advertisers to target their campaigns to ZDNet visitors who fall within distinct geographic and demographic categories. Initial advertisers using the program include Bell Atlantic and Evineyard. ZDNet Smart Serving lets advertisers direct their campaigns to pinpointed segments of ZDNet’s online community […]

San Mateo, CA-based Women.com Networks launched a new television advertising campaign with the tagline “Women-not-Cliches.” The TV ads will run in spot markets including San Francisco, New York, Austin and Seattle. The ads will air on network programs such as Friends, ER, Oprah, Martha Stewart, Dharma & Greg and Ally McBeal. Citron Haligman Bedecarre EuroRSCG, […]

DoubleClick Inc. has signed an international ad sales partnership with financial news site CBS Marketwatch. The countries included in the partnership are Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Japan, Luxembourg, the Netherlands, Norway, Sweden, Switzerland and the U.K. The agreement is an expansion of the existing relationship between the two companies. CBS […]

Pasadena, CA-based GoTo.com, a provider of targeted pay-for-performance online advertising, launched a new suite of tools that enables Web sites to take direct control of their online marketing efforts. The new tools include: a five-minute sign-up process; real-time bid management; the ability to quickly add, modify and delete search terms online; a search term suggestion […]

San Francisco-based Pets.com , an online provider of pet products, information and services, began an online campaign with XOOM.com, a direct e-commerce company. The campaign runs for three months and is the first in a series of aggressive online and offline marketing campaigns aimed at building brand, driving traffic to its site, selling products online […]

Lexington, KY-based ecampus.com awarded its estimated $23 million online college bookstore account to DeVito/Verdi in New York City after a review that began last March. ecampus.com, a virtual online bookstore targeting the $100 billion college market, is preparing to go live July 2. The site will offer books and textbooks in all current and future […]

New York City-based WinStar Interactive, a unit of Winstar Communications Inc. signed three new Web publishers to its rep list. WinStar Interactive generates advertising sales, develops sponsorship packages and facilitates business partnership programs. The three new sites — which will be represented individually under the company’s site-specific sales model are: Day-Timer Digital, a free online […]