Beth Cox

Chantilly, VA-based Crosswalk.com Inc. launched a national ad campaign on the Rush Limbaugh and Dr. Laura radio shows and bought title sponsorship for the upcoming “ETC! Entertainment That Counts” TV show premiering in June on the PAX network. Bill Parker, president and CEO of the company formerly known as DIDAX Inc., said the company is […]

Bonzi Software had the top-ranked banner based on reach percentage for the week ending May 23, according to the BannerTrack service of Nielsen//NetRatings. The rankings: Bonzi Software — Speed Up Your Internet Connection Lowestfare — Discount Travel Quick Search Amazon — Click on Shopping. Then click on Music and Video. Autoweb — GET A PRICE […]

New York City-based Intrex Inc. retained USWeb/CKS to collaborate on Intrex’s planned Internet financial and informational services portal. Spending was not disclosed. USWeb/CKS will initiate strategic analysis to outline the site’s infrastructure and technical foundation. When launched later this year, the site is expected to offer accredited investors and institutions a gateway to a variety […]

Sunnyvale, CA-based infoUSA launched a national ad campaign for its Web site, recently redesigned as a vertical portal for small business owners, entrepreneurs and sales executives. National advertising includes television and radio commercials, print ads, direct mail and links and advertising on other high-traffic. Spending and agency details were not disclosed. The business-to-business site claims […]

Polaroid launched a promotion for its new e-commerce site designed to promote sales of its new Digital Photo Printers. Eisnor Interactive kicked off a national advertising and marketing campaign aimed at consumers both online and off. The Digital Photo Printer will be available on Polaroid’s Web site at www.polaroid.com/car, and via five online merchants including […]

San Mateo, CA-based NetGravity signed a partner deal with Minneapolis, MN-based Net Perceptions to integrate NetGravity’s AdServer solution and the Net Perceptions for Ad Targeting solution. The Net Perceptions’ personalization solution integrated with AdServer will offer infrastructure for the ad management process including inventory management, dynamic targeting and ad performance report generation. Joint customers will […]

San Francisco-based Organic opened an office in London to serve the European Internet market, offering a range of interactive services including e-commerce site development, strategic marketing and technology consulting, interactive design and media planning and placement. John Baker, previously director of strategic planning of Organic’s New York office, has been named vice president, managing director […]

The founder and majority shareholder of Rancho Cucamonga, CA-based ad company Hitsgalore.com, Dorian Reed, spent 10 months in a federal prison after being convicted of wire fraud in 1992, according to published reports. The disclosure was made in a regulatory filing by the company, according to Bloomberg News. Earlier this month it was reported that […]

Web site directory company Looksmart signed a marketing deal with WOWFactor, the flagship e-commerce brand of Frontline Communications and a site focused on women as business owners. The partnership will reach women and women business owners online through a marketing campaign with a tagline of “Looking for WOW!” (Women on the Web!). Spending was not […]

San Francisco-based XOOM.com Inc. signed sponsorship and e-commerce agreements with Gateway SpotShop by NECX, a source for computer products on the Internet, and PC Flowers & Gifts.com Inc. Both deals leverage XOOM.com’s two-revenue stream business, of which approximately 60 percent is e-commerce sales and 40 percent is advertising. Both are one-year agreements and include direct […]

Newspaper publishers from around the world see other newspapers, not the Web, as their primary competition for ad dollars, according to a recent survey. Still, a majority (53.1%) of newspaper publishers said if their reporters were sitting on a major story they would break it immediately on their Web sites rather than hold the story […]

A new industry survey says that online shoppers plan to decrease the amount of money they spend at off-line stores in favor of spending more at online retailers. Fully 24.1 percent of online consumers believe that their Internet/online shopping use will decrease the amount they spend on products and services at neighborhood or regional retail […]