Beth Cox

InfoSpace.com this week rolled out its widely anticipated ActiveShopper service and said more than 700 portals and destination sites have already agreed to use it as their shopping application. ActiveShopper, which offers search, product information and merchandising for millions of products and services from more than 2,500 merchants and catalogs, is now available to InfoSpace.com’s […]

Alameda, CA-based ValueStar Corp., which provides online customer satisfaction ratings of local service businesses, said it plans a marketing campaign via newspapers, radio and the Internet beginning in June. The campaign is being launched with a half-page ad in the Los Angeles Times. Radio spots in the San Francisco Bay area also are planned. While […]

Los Angeles-based JB Oxford Holdings Inc., a provider of discount and online brokerage services, selected Think New Ideas Inc. to design and implement its marketing campaign, including both branding and print and broadcast advertising. “During the course of our search for an advertising agency we met with a number of good firms, and Think had […]

San Francisco-based Personify Inc., a provider of e-marketing software and services, said that Blue Shield of California, Creative, Hoover’s Online, Patagonia, Peet’s Coffee & Tea and Volvo have signed to use Personify’s marketing intelligence software. Personify’s solution anticipates the needs of Web site visitors, uncover the most effective ways to convert them to customers, and […]

New York City-based community site operation theglobe.com and Gobi Inc., a provider of PCs with unlimited Internet access for a monthly fee, signed an agreement whereby Gobi will feature theglobe.com as its exclusive community partner. Gobi members pay $25.99 monthly for a three-year term and receive an Intel Celeron computer, unlimited Internet access and 24/7 […]

New York City-based Real Media Inc. said a number of additional companies have signed to employ its Open AdStream (OAS) ad server software, including Salon Magazine, Bloomberg and USAToday. In addition, MP3, Discovery Communications Inc. and five major European Web sites have signed on with OAS. The European sites include: TF1 television in France; Infoseek.de […]

New York City-based Sony Online Entertainment (SOE) has added three new members to its ad sales team and established a sales office in San Francisco. Beth Ellis and Sean O’Neal join SOE as district sales managers, and Sarah Krasney has been promoted to account executive. “We’re experiencing tremendous sales growth all across the nation. . […]

Seattle-based Amazon.com said it has leased two distribution facilities located in Kentucky — one in Campbellsville and one in Lexington — that will reduce shipping times to key markets in the Midwest. The Campbellsville and Lexington distribution centers will allow Amazon.com to significantly increase the number of books, CDs, videos, and other products kept on […]

New York City-based Fallon McElligott said it has won the advertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billings were undisclosed. Fallon McElligott was selected after a review that included Ground Zero in Los Angeles; Bayless & Partners in Atlanta; and McKinney Silver in Raleigh, N.C. “Fallon just plain got it and got us. They […]

After a two-month review, Ardsley, NY-based online research and shopping service WorldSpy named McCann-Erickson New York as its advertising agency of record. McCann-Erickson, part of the Interpublic Group of Companies, will handle creative and media services estimated at $12 million. WorldSpy has been working with TSI Communications Worldwide, another IPG company, since July 1998 for […]

Red Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusive rights to market and sell the latter’s IceNine e-mail marketing system to the television and music industries. ConsumerNet will use the IceNine application to conduct targeted direct marketing campaigns to its proprietary database of more than two million opt-in consumers. […]

Berkeley, CA-based Cybergold Inc., one of the first Web-based incentive marketers, filed for an initial public offering that could raise as much as $46 million. The company gives cash incentives to consumers who view or respond to selected online ads. Members can receive their online earnings through their credit cards or bank accounts, or spend […]