Beth Cox

New York City-based K2 Design Inc. was selected to create an online presence for the Metro New York service unit of Arthur Andersen LLP. The new unit, the Arthur Andersen Technology Advisory Group, was formed to cater to technology firms in the Metro New York, New Jersey and lower Connecticut geographic regions. Billings were not […]

San Francisco-based startup Licensemusic.com has launched as a site that offers music buyers for creative an opportunity to select, buy and download music for their production, from their desktops. The music licensing site offers “pre-cleared” music for film, television, advertising, multimedia and Web productions, meaning that both recording and publishing rights to use the music […]

San Francisco-based Lot21 Interactive Advertising introduced what it called “the first-ever Macromedia Generator-enhanced ad banner.” Created for its client Onsale, the banner transmits up to 50 live auctions in a rich media presentation, the company said. Utilizing Macromedia technology, the banner constantly updates with new auctions and current pricing. “The combination of Macromedia Flash and […]

San Francisco-based incentive marketing operation Netcentives Inc. launched a suite of new products and services for outsourcing that build on the company’s ClickRewards Shopping Network. New programs include Netcentives Custom Loyalty Networks, which are privately branded loyalty networks for major brands and portals; ClickRewards@Work, bringing the incentive currency of ClickRewards to the enterprise; and Netcentives […]

The CNN News Group and IT media and information services company IDG signed a marketing and cross-promotion alliance valued at $50 million that includes CNN taking a minority stake in a new, unspecified IDG online company. The new alliance evolved out of a successful year-old content exchange between CNN Interactive and IDG.net, the companies said. […]

A new series of studies found that word-of-mouth is fueling the e-commerce boom as Internet shoppers spread the word about their online purchasing. Given the choice, people talk more about their Internet shopping experiences than their favorite films or restaurants, the surveys found. The average Internet shopper tells 12 family members, friends, relatives, co-workers and […]

Thomson & Thomson (T&T), a trademark, copyright and online brand identity research company, delivered BannerStake, a free tool that helps organizations monitor and protect the integrity of their brand names online. BannerStake was added to T&T’s portfolio of trademark research services in response to the growing number of lawsuits involving online trademark infringement, the company […]

Sunnyvale, CA-based Infoseek Corp. launched a four-month, multi-million dollar national TV advertising campaign to promote the GO Network. Through seven television spots and “unparalleled network television frequency,” Infoseek said it will communicate the broad range of everyday solutions that GO Network offers consumers, including such tasks as home or car buying, travel planning, and getting […]

New York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping and services program that offers e-commerce advertisers a targeted way to reach consumers across the DoubleClick Network. The new DoubleClick Shopping program includes a variety of creative options (banners, buttons, e-mail text links, custom integration, a new services box and a […]

Palo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System as part of its solution for outbound Web marketing. The AdKnowledge System automates the process of executing Web advertising programs, allowing users to measure advertising effectiveness and then optimize results. eBay has historically handled all ad […]

San Diego-based The Marino Group, a full service marketing organization, said it will be handling all aspects of marketing, advertising and public relations for the ACusa.com (Auctions And Classifieds USA) organization. Based in Oak Ridge, TN, ACusa.com is developing a community-focused Internet site that allows charities to receive benefits from auctions taking place throughout the […]

Cupertino, CA-based online ad management service AdForce Inc. signed an agreement with B2BWorks, an online advertising network, to provide premium ad management services. Launched this week, B2BWorks is an online business-to-business advertising network. B2BWorks said it “delivers more than 110 different online verticals for content, community and commerce and has a captive audience of over […]