Beth Cox

San Francisco-based SF Interactive launched a new web site for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart’s and Royal Crown beverages. The new site promotes RC Edge, a new beverage in the “energy” drink category. RC Edge is a 20 oz., highly caffeinated cola beverage with additional energy additives. Billings were not disclosed. “The […]

Start-up San Jose, CA-based pay-per-click network Click Agents said it served its one-billionth ad on June 2. “This milestone sets a new beginning for Click Agents, as it prepares us to be aggressive and assertive to occupy valuable market share,” said Gurbaksh Chahal, president of Click Agents. “. . .in as little as five months, […]

DoubleClick Inc. said news operation Bloomberg signed an ad rep agreement covering Spain, Japan and Australia. DoubleClick has established operations in 17 countries and has a global sales force that sells advertising to 2,400 advertisers worldwide. “The relationship with Bloomberg will help meet advertisers’ demand for high quality financial content in DoubleClick’s key markets,” said […]

Emeryville, CA-based Petstore.com, an online retailer of pet supplies, signed an ad agreement with Yahoo! Inc. that will put banner and button advertisements in Yahoo!’s community properties, Yahoo! Treasure Hunt and on Yahoo!’s front page. In addition, Petstore.com messages are scheduled to be featured in two of Yahoo!’s e-mail-based promotions. Spending was not disclosed. “This […]

The Toronto-based Datacom Ad Network launched a new geographic targeting solution called GeoScope that allows advertisers to place banner ads to viewers in different geographic regions or area code boundaries. Datacom said it has also developed an advanced campaign reporting system to work in conjunction with GeoScope that reports on banner performance based on state, […]

Broadcast.com said it will sponsor the Detroit-based team of the Collegiate Professional Basketball League (CPBL), the new men’s professional basketball league for college-age players. The streaming media company signed a three-year deal that grants Broadcast.com exclusive rights to broadcast and distribute CPBL programming on the Internet. The company said the move makes the CPBL the […]

Dallas-based Pegasus Systems Inc. said that Recruit Co. Ltd, a $3 billion classified magazine publisher based in Tokyo, will use Pegasus’ services to provide hotel booking capabilities for its new Internet travel agency, Recruit Isize Travel Company Ltd. Just launched this week, Isize Travel is available on Japan’s second largest Web portal www.isize.com, which claims […]

Denison, TX-based HORIZON Pharmacies Inc. entered the mail order and Internet markets with the acquisition of Canton, OH-based Fulton Drug and its Internet site StarkScripts.com for a combination of cash, debt and HORIZON stock. Fulton Drug, a retail/mail order/Internet pharmacy, had 1998 sales of $5.3 million. The mail order and Internet portions of its business […]

Thornton, PA-based reward shopping site Spree.com and Minneapolis-based Digital River signed an agreement to offer Digital River’s inventory of software and digital products through Spree.com’s Internet marketplace. As part of Spree.com’s rewards program, Spree members will earn cash back on all of their purchases in The Software Store powered by Digital River located on the […]

Ann Arbor, MI-based interactive agency Beyond Interactive signed an agreement to help promote the ThirdAge.com Car Sweepstakes. San Francisco-based ThirdAge.com, an online source of content and community for aging baby boomers, said it conducted an extensive nationwide search before selecting Beyond Interactive. The agreement calls for media buying programs that will target the ThirdAge audience […]

The stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after the company lost its fourth-largest customer, GeoCities, following Yahoo!’s $4.05 billion acquisition of GeoCities last week. AdForce said it will no longer service ads for GeoCities as Yahoo! takes over managing the ads on its own. The stock closed Wednesday at […]

Potlatch, WA-based start-up Captivate Inc. introduced a new rich-media tool called Interactive Marketing Applications (IMAs) for the Internet advertising market. Captivate said IMAs are interactive, stand-alone applications that are distributed and viewed as e-mail attachments. IMAs have small file sizes and do not require third-party software to be viewed, the company said. The company already […]