Beth Cox

OgilvyOne Worldwide in Paris created an online campaign to promote IBM’s sponsorship of the French Open. The company said it is the first series of banner ads in France that use rich media technology. One banner ad invites Web users to play virtual tennis, returning serves on a virtual clay court, with graphics and sound. […]

New York City-based Nielsen Media Research signed a new, seven-year contract with Carat North America that includes a separate deal for the Nielsen//NetRatings Internet measurement service. The agreement includes electronic access to the full range of national broadcast, cable and syndicated information provided by Nielsen Media Research. Another agreement involved Monitor-Plus, the competitive advertising intelligence […]

Women have narrowed the “Internet gender gap” from 21 percent to only 8 percent in less than two years, creating significant marketing trends for e-commerce, according to a new industry report. According to “Internet User Trends: Year-End 1998,” a study recently released by Washington, DC-based The Strategis Group, only 16 percent of U.S. adult females […]

New York City-based opt-in e-mail marketing company NetCreations Inc. added Recommend-It and six other Web sites to its Internet advertising network, bringing its total to 167 partner sites and more than 3 million opt-in e-mail addresses. Recommend-It is a service that lets Internet users recommend Web sites to friends, family and co-workers. It will integrate […]

Santa Ana, CA-based business-to-business retailer Firstsource.com selected D’Arcy Masius Benton & Bowles Los Angeles, Blue Marble ACG and Ruder Finn as its new brand communications partners for advertising and public relations. Firstsource.com, a subsidiary of En Pointe Technologies Inc. says it uses “a new proprietary technology enabling it to offer the largest virtual inventory of […]

Herndon, VA-based LifeMinders.com Inc. a provider of free personal e-mail reminders and timely tips, signed pet food marketer Ralston Purina Co. as the exclusive sponsor in the pet food and cat box filler manufacturer category of LifeMinders Pet. The agreement provides LifeMinders.com newest category, LifeMinders Pet, with pet health and nutrition information and a brand […]

New York City-based CondeNet expanded its free personal health service PHYS to include coverage of pregnancy and said the new section will be backed by a $3 million to $4 million ad campaign including print, online, radio and television. Pregnancy@Phys is devoted to the day-by-day issues of being pregnant. Handling the campaign is Robaire and […]

San Francisco-based ad network Flycast Communications said it has delivered one billion rich media impressions over the 850+ site Flycast Network and has partnered with rich media technology providers Comet Systems Inc. and IQ.COM. Currently, 20 percent of ads delivered over the Flycast Network contain rich media in formats such as HTML, Java, Shockwave, or […]

Minden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchange service. Financial terms were not disclosed. “This acquisition is instrumental to the growth of WebQuest. Controlling a site such as Bannerclicks.com means we can access more markets, generate revenues through advertising and benefit from the stronger presence that results […]

Troubled Web advertising site Hitsgalore.com in Rancho Cucamonga, CA issued a three paragraph press release saying that it posted first quarter 1999 earnings before income taxes of approximately $207,000 on gross revenues of $463,000. Steve Bradford, CEO of Hitsgalore.com, said in the release: “As a new Internet company, we are very pleased to be one […]

Lowestfare.com had the top banner for the week ending May 30 based on reach, according to the BannerTrack service from Nielsen//NetRatings. The most clicked-on ad banner was Treeloot’s sweepstakes ad, which had a 9 percent click rate compared to the previous week’s most clicked-on banner from 1-800-U-search.com, which had a 9.6 percent click rate. Top […]

A new industry report projects that global e-commerce revenues will reach $95 billion in 1999, and will exceed $1.3 trillion by 2003. The numbers are from Peterborough, NH-based ActivMedia Research’s sixth annual “Real Numbers behind Net Profits” study. Revenue growth rates of 150 percent — up from 72 percent — are forecast for 1999 and […]