Beth Cox

AllAdvantage.com said that the first group of its members has received its ad-backed Viewbar app on a test basis with full-scale rollout scheduled to start the first week of July. Just two months after launching its “Get Paid to Surf the Web” program, the company said it has surpassed 1.25 million registered members. Jim Jorgensen, […]

Yesmail.com Inc., an Internet marketing firm that delivers opt-in e-mail ads, filed for an initial public offering that could raise as much as $46 million. The company said it has built a readership base of more than 5 million people. It delivered 1.3 million ads in the first quarter this year, according to its filing […]

New York City-based DoubleClick Inc. said FortuneCity.com Inc., an international network of native language Web-based communities, selected its DART technology as its primary ad serving solution. DART (Dynamic Advertising Reporting and Targeting), DoubleClick’s proprietary, state-of-the-art ad targeting and reporting technology, is used by all the sites in the company’s network as well as by sites […]

Ad network Adsmart said that several brand name sites have signed on, bringing the total number of sites to more than 250 and monthly impressions under contract to 1.8 billion. New clients are: Fast Company, US News & World Report, Soap Opera Digest, New York Magazine, The Atlantic Monthly, Encyclopaedia Britannica, SkyMall’s new travel site, […]

Comet Systems and Yahoo! launched a Father’s Day promotion featuring the Comet Cursor, which allows a Web site to replace the standard arrow cursor with any image or animation. In this interactive promotion, the cursor will help Yahoo! users find gifts for dad for Father’s Day. Spending details on the promo were not disclosed. Through […]

Premiere Technologies launched a multi-million dollar national marketing campaign supporting the launch of its Orchestrate E-Mail by Phone, which allows users to hear their e-mail over the phone and respond with by voice from any phone, anywhere. “We’re telling people that we can give any telephone, a device they use everywhere everyday, the power to […]

A new industry survey says that 52 percent of children between the ages of 5 and 17 report they have asked their parents to purchase an item that they have seen on the Web. The survey from the online market research firm NFO Interactive also shows that parents are indeed hearing those requests, as 46 […]

New York City-based Nielsen Media Research signed a new, seven-year contract with Carat North America that includes a separate deal for the Nielsen//NetRatings Internet measurement service. The agreement includes electronic access to the full range of national broadcast, cable and syndicated information provided by Nielsen Media Research. Another agreement involved Monitor-Plus, the competitive advertising intelligence […]

Chicago-based automotive Web site Cars.com signed a deal with Infoseek, home of the GO Network, to become the exclusive provider for used vehicle listings on GO Autos, a new automotive center. Visitors to the GO Network can now search a database of hundreds of thousands of used car listings as well as find used cars […]

OgilvyOne Worldwide in Paris created an online campaign to promote IBM’s sponsorship of the French Open. The company said it is the first series of banner ads in France that use rich media technology. One banner ad invites Web users to play virtual tennis, returning serves on a virtual clay court, with graphics and sound. […]

Wexham Springs, England-based Madge Networks, a network solutions provider, and ad profile and delivery company Engage Technologies said they have joined forces “to deliver a new generation of profile-driven Internet marketing solutions in Europe.” The alliance pairs online advertising management solutions from Engage with the Web hosting service from Madge to deliver targeted Web advertising […]

Denver-based eBags has joined with affiliate marketer Be Free Inc. to implement a system for tracking and reporting sales and related activity generated by eBags affiliates through its “Ambassador” program. Be Free’s solution simplifies and automates the process of signing up affiliates. Financial arrangements were not disclosed. eBags is an online retailer of bags and […]