Beth Cox

THINK New Ideas Inc. said it has designed and developed an e-commerce shop for the Shell-Ferrari Web site that will offer co-branded merchandise for the Shell-sponsored Ferrari Formula One Racing Team. The new shop was developed in conjunction with Hill & Knowlton. Spending on the project was not disclosed. THINK said it will work together […]

A new study of interstitial advertising confirms the effectiveness of such ads despite an apparent lack of consumer acceptance. The Interstitial Advertising Intelligence Report, released by Boulder, CO-based MarketAdviser, outlines consumer friendly how-to action plans for publishers and advertisers seeking to implement the power of interstitials and provides a proposed set of guidelines for defining […]

San Francisco-based SF Interactive has launched a new musical gift and collectibles Web site for the San Francisco Music Box & Gift Company. The music company wanted to bring its traditional catalog to the Internet in order to give consumers another purchasing medium. Billings were not disclosed. “We were given an extremely successful catalog and […]

Dell Computer Corp. and Micron Electronics Inc. have settled government charges they used deceptive Internet and/or television ads to sell computer leases. The Federal Trade Commission said the settlement requires Dell and Micron to “provide consumers with clear, readable, and understandable information in their lease advertising.” The proposed settlements would require the companies to provide […]

Software distribution company TUCOWS signed to use SmartDownload from Atlanta-based Software Builders International, allowing an advertising pipeline to users while they download. TUCOWS will use SmartDownload to manage downloads from its own Web site and about 900 mirror sites. TUCOWS helps computer users select and buy software, and/or evaluate software before they buy. It hosts […]

New York City-based Internet ad network and technology company Real Media said it has made three hires that add strength and experience to its sales management staff. Craig R. Altman, 35, joins Real Media in the newly created position of director of sales – Western region, overseeing the company’s six-person San Francisco-based sales team. Bret […]

The founder of Hitsgalore.com reportedly has resigned in the wake of a disclosure that he was accused by the government of cheating customers at a previous ad company. Meanwhile, the Los Angeles law firm of Weiss & Yourman issued a statement saying it has been retained by shareholders of Hitsgalore.com to investigate and pursue class […]

Dallas, TX-based Sterling Commerce Inc. outlined a new e-commerce infrastructure strategy, adding Internet data exchange and extranet systems management software to its current advanced file transfer and remote systems management solutions. The company said a need has arisen for new management solutions that are built from the ground up to work over the both the […]

Santa Clara, CA-based Yahoo! signed marketing pacts with a variety of travel services providers for the launch of the new Yahoo! Travel Specials center. Partners include Auto Europe, Dollar Rent A Car, Holiday Inn Hotels & Resorts, Hotel Reservation Network, Renaissance Cruises, The Travel Company and UNIGLOBE Travel Online. Airfare deals provided by American Airlines […]

The Federal Trade Commission on Friday is expected to launch a new subdivision created to monitor online advertising practices, according to published reports. The Internet Advertising Unit will be a subdivision under the Division of Advertising Practices, itself a unit of the Bureau of Consumer Protection, according to a Newsbytes report. An FTC spokesman was […]

New York City-based ad network 24/7 Media Inc. posted a net loss for the first quarter ending March 31 of $7.24 million, up from a net loss of $2.41 million in the same period a year earlier. The company reported revenues for the first quarter of $11.5 million, up from $1.2 million in the year-ago […]

Cupertino, CA-based banner exchange HyperBanner introduced QuickBanner, a free banner creation tool designed to help small businesses quickly and easily develop Web site banners for use in its network. The company said QuickBanner is a solution for developing professional, high-quality banner advertisements in minutes. All of the templates provided are specialized for target audiences and […]