Beth Cox

Seattle-based interactive agency Avenue A Inc. completed a $19 million round of financing by three venture capital firms. The round was led by Oak Investment Partners of Palo Alto, CA, with participation by US Venture Partners of Menlo Park, CA and Seattle-based Voyager Capital. The company said the funds will be used to further Avenue […]

New York City-based 24/7 Media Inc. signed MapQuest.com to an expanded, two-year global advertising sales services agreement. 24/7 Media said it will continue to represent exclusively all national online advertising for MapQuest’s mapping and destination information Web site. In addition, 24/7 Media will provide international sales representation through its international networks 24/7 Media Europe and […]

Teterboro, NJ-based online store Shnoo.com Inc. which beginning in September will offer seasonal/holiday goods, has contracted with CPR Communications for marketing communications services and online positioning. CPR will be responsible for building traffic and interest in the Shnoo.com site, which will sell holiday goods, gift items, candles and pet products. Billings were not disclosed. In […]

New York City-based MiningCo.com Inc. said it plans a $10 million branding initiative in support of its new name, About.com Inc. MiningCo.com, “the Internet Guide Network,” said the name change reflects the company’s evolution from being primarily a portal into a network of destinations that combines original content, search and community at more than 650 […]

Reno, NV-based EDUVERSE Accelerated Learning Systems Inc. appointed advertising executive Mary Doan to the company’s Internet Advertising Advisory Board. “Mary Doan brings forth a wealth of knowledge and expertise in global advertising that is essential to our overall success,” said Mark E. Bruk, president and CEO of EDUVERSE. “As our Internet E-Education initiative continues to […]

Global Music Network has selected San Diego-based The Townsend Agency for its public relations and marketing communications effort. The program will include domestic and international media relations, as well as special events and strategic marketing support. Billings were not disclosed. GMN.com offers classical music, jazz and opera in a confluence of music, video, text and […]

Women.com Networks signed marketing and advertising agreements with Denver-based kids-oriented retailer BrainPlay.com and New York City-based clothing retailer Bluefly Inc. BrainPlay.com’s product line, which includes a selection of 10,000 toys, video games, software videos and musical instruments, will be advertised throughout Women.com Networks. Discount designer fashion retailer Bluefly.com’s placement will include key word banners, fixed […]

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of home finance site FiNet.com, signed an advertising agreement with Ask Jeeves, a provider of natural language question answering services. “Ask Jeeves is designed to make the Web experience dramatically easier and more productive by offering a dialogue with online users about their questions and interests,” […]

Microsoft was the top Internet advertiser for the week ending May 9, according to data from BannerTrack, Nielsen//NetRatings’ syndicated advertising research report. The top 10 based on reach: Advertiser Impressions in millions Reach % 1. Microsoft 164.3 39.3% 2. Amazon 60.7 29.9 3. Thunderstone 31.7 3.7 4. LinkExchange 30.5 9.7 5. eBay 28.4 6.1 6. […]

Although computers and software (including online services) continued to be the top spending category in Internet advertising in 1998, the fastest growing segments are medicines, government and retail, according to a newly released study. The report from InterMedia Advertising Solutions (IAS), put computer and software advertising for 1998 at $461.8 million, about 44.7 percent of […]

Los Angeles-based employment advertising site CareerPath.com said it has signed eight new newspaper affiliates. Employment classifieds and advertising from Austin American-Statesman (TX), Fort Worth Star-Telegram (TX), San Antonio Express-News (TX), The Bellingham Herald (WA), The Herald Dispatch (WV), The Kansas City Star (MO), The Jackson Sun(TN) and The News & Observer (Raleigh, NC) will now […]

THINK New Ideas Inc. said it has designed and developed an e-commerce shop for the Shell-Ferrari Web site that will offer co-branded merchandise for the Shell-sponsored Ferrari Formula One Racing Team. The new shop was developed in conjunction with Hill & Knowlton. Spending on the project was not disclosed. THINK said it will work together […]