Beth Cox

Competitive Media Reporting (CMR) in New York City launched AdFlash.cmr.com, a new Web-based product that allows client advertisers and agencies to see and hear competitors’ new creative TV spots within hours of first airing. AdFlash also offers clients the capability to download the creatives and distribute them via e-mail within their organization. Creatives are updated […]

Coral Springs, FL-based AllnetServices.com Corp. said the company has signed an online sponsorship agreement with Go2Nnet Inc. for its GoingOnce.net auction site. The e-commerce site is now a sponsor of Go2Net’s MetaCrawler search engine. Spending was not disclosed. “This sponsorship augments our current advertising campaigns with America Online’s Shopping Channel and CNET Inc.’s download.com, which […]

Concord, MA-based natural products retailer MotherNature.com Inc. raised $42 million in its third round of financing. The company said it will use a significant portion of the funds to build its brand’s presence nationally as well as expand its distribution capability. With this round of financing, the company said it has raised over $61 million […]

Two more class action stockholder lawsuits have been filed against troubled online ad operation Hitsgalore.com, one by the Los Angeles law firm of Stull, Stull & Brody and one by the Bala Cynwyd, PA law firm of Schiffrin & Barroway LLP. The complaints name as defendants Hitsgalore and its CEO and president, and allege that […]

Andover, MA-based Adsmart said that Las Vegas-based discount travel services marketer Lowestfare.com has joined the online advertising network. “Lowestfare.com is a perfect example of the type of brand-name Web sites that are joining our network,” said John Federman, CEO and chairman of Adsmart. “Lowestfare.com has a strong presence in the online travel market, and we […]

San Francisco-based Lot21 Interactive launched an online advertising campaign to emphasize Gateway Learning Corp.’s all-new “Hooked on Phonics — Learn to Read” program. The campaign, consisting of media-specific and creative approaches, emphasizes the e-commerce capabilities of Hooked on Phonics’ recently launched Web site. Billings were not disclosed. Hooked on Phonics — Learn to Read program […]

New York City-based MediaVest Worldwide Inc., one of the world’s largest media management companies, signed a seven-year, full-service contract with Nielsen Media Research. MediaVest is a unit of The MacManus Group, which includes D’Arcy, Masius, Benton & Bowles, N.W Ayer and Medicus. Financial details of the contract were not disclosed. The agreement covers a range […]

Burlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TV advertising campaign to continue to broaden brand awareness of its loan shopping site. The “Better Way To Get Money” campaign is the first major media push for GetSmart.com since the company’s acquisition by Providian Financial Corp. in February. The campaign will air nationally […]

Redwood City, CA-based Internet Profiles Corp. (I/PRO), a subsidiary of Andover, MA-based Engage Technologies, said it has signed 24 Web sites during the first quarter for its Web measurement, auditing and custom research services. New customers include a variety of corporate marketing, e-commerce, entertainment, news and information sites, including E-greetings Network, iVillage, TechWave, Reader’s Digest, […]

San Francisco-based online restaurant takeout and delivery service Food.com (formerly cybermeals) rolled out its first off-line advertising campaign featuring newspaper, radio, television and outdoor ads in 10 cities across the country. The campaign, which was created by Blazing Paradigm of San Francisco, will launch this week in Chicago, San Francisco and Washington D.C., and continue […]

San Francisco-based Web directory company Looksmart launched a free one-to-one advertising banner exchange program that it said “will double the industry’s average banner exchange ratio.” The program, LooksmartClicks, will allow members to join the free banner exchange program at a one-to-one ratio, unlike the current industry standard of two-to-one, the company said. Powered by SmartAge […]

A new industry report says that the top 100 e-commerce Web sites are reporting annual growth rates of 1,000 percent and are pulling in revenues of as much as $100 million. However, the report from Peterborough, NH-based ActivMedia Research says that next year, the top 100 line may be much higher. “Top 100 Retail E-Commerce […]