Beth Cox

Denver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising and Public Relations and New York City-based TBS Media Management as its new agencies of record. Barnhart/CMI has been selected to handle the multi-million dollar national advertising and public relations business, and recently launched TRIP.com’s new branding campaign. The agency is also leading TRIP.com’s strategic advertising, […]

New Hampshire-based PC FREE said it has appointed The Mesa Group in New York City as its ad agency of record. PC FREE (not to be confused with PC-Free, which is giving away computers to selected customers willing to view advertisements) said it plans to offer customers a computing system that includes a computer, monitor, […]

Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, e-mail marketing and messaging management application designed to run on any platform. Accucast links to existing in-house databases to build targeted distribution lists and create trackable, customized e-mail marketing campaigns, the company said. “Accucast transforms e-mail into a one-to-one marketing tool. . .” said Michael Pridemore, president […]

Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketing agreement with financial and market information site The Motley Fool. The agreement is designed to enhance E*Trade’s customer acquisition effort by increasing exposure to Motley Fool’s financially oriented audience. Financial terms of the deal were not disclosed. E*TRADE said the deal will strengthen its […]

The Paris-based International Chamber of Commerce said that rules governing advertising and marketing over the Internet have been endorsed by more than 50 companies, including Dun & Bradstreet and Leo Burnett Co. The ICC guidelines include rules on data privacy, advertising to children and the full disclosure of costs associated with electronic sales. “Advertising and […]

Melville, NY-based First Data Merchant Services Corp. and IBM said they plan to deliver a suite of e-commerce services to enable small and medium businesses to build online storefronts, complete with online payment solutions, within a matter of hours. IBM HomePage Creator for e-business, a Web authoring, maintenance and hosting service, will be incorporated with […]

About 427,000 small businesses have gone online between the first quarters of 1998 and 1999, and the number that placed online orders jumped about 95 percent during the past 12 months, according to a new industry survey. The U.S. Small Business Internet Survey from market research firm Cyber Dialogue also found that 56 percent of […]

Cupertino, CA-based AdForce Inc. said that Barton Faber, a senior executive in the database marketing industry, has joined the company’s board of directors. Faber was a key figure in the formation and development of such companies as Metromail, MapQuest and RR Donnelley’s digital information services division. As chairman and chief executive officer of Metromail, Faber […]

New York City-based K2 Design Inc. reported a net loss for the first quarter ended March 31 of $681,481, or 20 cents per basic share, compared to net income of $37,919 or one cent per basic and diluted share for the same period a year ago. Revenues for the first quarter were $1.44 million compared […]

High-bandwidth systems integrator VIDS Technologies Inc. and AboveNet Communications installed a turnkey, high bandwidth service for the Flycast Communications ad network. The Flycast network has more than 922 affiliate Web sites and provides them with real-time, information on reach and results, which can be used to adjust and refine media or creative elements on the […]

New York City-based VentureDirect Worldwide was named online agency of record for drkoop.com, a consumer-oriented Internet healthcare network headed by Dr. C. Everett Koop, former U.S. Surgeon General. VentureDirect will help plan, develop and manage drkoop.com’s online marketing programs with the goal of building brand awareness, finding consumers who want to empower themselves with information, […]

Marlborough, MA-based Be Free Inc. signed an agreement with office supply store operator Staples Inc. to serve as Staples.com’s exclusive affiliate program provider. “This agreement with Be Free is part of our strategic plan to grow Staples.com’s business by partnering with experts in the Internet space,” said Jeff Levitan, senior vice president of Staples.com. “Be […]