Beth Cox

Microsoft led the list of top 25 Web advertisers for the month of April, according to Nielsen//NetRatings, the measurement service from Nielsen Media Research and NetRatings Inc. The top 25, ranked by banner impressions, were: Advertiser Impressions in millions Reach % 1. Microsoft 609.5 57.1% 2. Amazon 218 35.7 3. Next Card 186.0 32 4. […]

Fleet Credit Card Services signed a multi-year marketing deal with New York-based 24/7 Media Inc. that the companies said has the potential to generate up to $32 million for the ad network. Fleet will market its Fleet Visa and MasterCard brand credit cards across the network. Fleet said it will soon begin the initial phase […]

New York City-based CondeNet plans to offer custom advertising and content for visitors to Epicurious.com from different English-speaking nations around the world. Through CondeNet’s parent company Web site in Britain Epicurious.com editors will interact with site visitors to determine what kinds of customization would make their visits more rewarding (i.e.: converting all recipe requirements to […]

San Francisco-based Adauction.com re-launched its Web site to create a vertical portal for media buyers. Employing the services of Organic Inc., the company said it based the new design on the ability to customize advertising preferences for each of its media buyers. The new site also offers advertisers the ability to develop a personalized view […]

ESPN.com and careerexperience.com are teaming up to launch “Careers in Sports,” an online sports career site. The site will be promoted by ESPN.com through an online/offline brand building program, including a pop-up question banner ad program on ESPN.com, ABCNEWS.com, NFL.com, and NBA.com, and print advertisements in ESPN The Magazine through 1999. Spending plans were not […]

Microsoft’s Slate online magazine, which recently switched to a free, ad-backed business model, unveiled site enhancements that include more intuitive navigation, integration of new ad elements and better integration with MSN.com. The site now offers advertisers additional ad space via sponsorship hot links at the top of sponsored stories and column ads in story margins, […]

Norwalk, CT-based mPhase Technologies Inc., a provider of high-speed Internet access and digital video delivery, named Syracuse, NY-based First Media Group as its agency of record. “First Media Group is working simultaneously on a two-pronged plan for mPhase: a long term corporate identity and advertising strategy plan, and an immediate marketing plan for the SuperComm […]

ISP Mindspring Enterprises signed a sponsorship agreement with SFX Entertainment Inc. for the 1999 concert season extending to 10 major SFX venue markets. As part of the agreement MindSpring will be the official ISP for these venues and will have backlit signage at each of these (unspecified) locations. It also will have program advertisements and […]

New York City-based Free Forum Network signed marketing agreements with ShopNow.com, Excite, Netscape, Starting Point, Geocities and Planet Direct. The Free Forum is a network of 17 highly targeted free offer sites published by VentureDirect Worldwide. These sites include: Be Your Own Boss, Catalogs, Education, Gardening, Generation X, Health & Fitness, Home & Family, Industrial […]

Cambridge, MA-based e-business intelligence company net.Genesis Corp. and San Mateo, CA-based NetGravity Corp. formed a partnership to provide integrated solutions based on their flagship software products, net.Analysis and NetGravity AdServer. The said they integrated their solutions, enabling online enterprises to gain “a holistic view of their online customers and their interactions with advertisements and marketing […]

Ardsley, NY-based Financial Intranet Inc., a financial video-on-demand network, hired football legend Joe Theismann to become FNTN’s corporate spokesperson. Theismann will kick-off FNTN’s national brand campaign initiative to create awareness of the company’s service and technology offerings. Starting in the third quarter, Theismann will appear in a series of television advertisements as well as live […]

New York City-based women’s network iVillage selected DoubleClick’s DART ad serving solution to target and manage ad inventory and generate performance reports for advertisers. DART (Dynamic Ad Reporting and Targeting) is used by all the sites in the DoubleClick Network as well as by sites that handle their own ad sales. The company says more […]