Beth Cox

Caveat emptor remains a sage maxim for those looking to buy Internet promotion on the cheap, as witness a published report that one of the founders of Hitsgalore.com Inc. failed to disclose he was accused of cheating customers last year at a previous firm. The founder, Dorian Reed, and two co-defendants were ordered by a […]

San Jose, CA-based GetMedia Inc. announced a deal with Ticketmaster Online-CitySearch for its new radio station e-commerce technology. GetMedia’s technology works within a radio station’s Web site to display song titles as they are being played in real time, allowing listeners to click on a title to buy a CD. GetMedia’s technology will be offered […]

Chicago-based B2BWorks, calling itself an “online network serving business-to-business advertisers,” launched with a lineup of 110 Web sites covering all major businesses. The network, designed to help business marketers make highly targeted Internet ad buys in the B-to-B market, was announced at the American Business Press annual meeting in Williamsburg, VA. “Our network offers one-stop […]

Glen Cove, NY-based interactive entertainment company Acclaim Entertainment Inc. signed with 24/7 Media Inc. to be its exclusive advertising sales representative. To support the new collaboration, Acclaim said it has re-launched its core site, Acclaim.Net, which provides gaming news, information, game demos, and corporate information. The site has undergone a substantial remodeling with the goal […]

Marlborough, MA-based affiliate marketing company Be Free Inc. established a strategic agreement with Waltham, MA-based Trellix Corp., a developer of Web site building software for ordinary Internet users. The companies said they will work together to enable small businesses and consumers to build and publish their own Web sites with Trellix Web and incorporate merchant […]

Andover, MA-based Adsmart, a majority-owned subsidiary of CMGI Inc., named Barbara Kaczynski as chief financial officer. Most recently Kaczynski was vice president of finance and controller for Time Inc. At Adsmart, Kaczynski will be responsible for the overall financial growth of the company and will manage relationships with key investment bankers and financial analysts. Kaczynski […]

Dulles, VA-based America Online Inc. signed multi-year marketing pacts with five banks as part of the re-launch of its full-service Banking Center in the AOL Personal Finance Channel. The agreements are with Bank of America, Bank One, Citibank, Union Bank of California and Wells Fargo. Financial arrangements were not disclosed. The Banking Center offers AOL […]

Beverly, MA-based Marketing Options, an advertising and PR agency for high-tech companies, launched a new Web site for technology marketers that offers do-it-yourself tips on advertising, PR, direct mail, Web sites and trade show promotions. In addition to marketing and PR advice, the site contains a glossary of technology marketing terms, information on branding and […]

Andover, MA-based profile-driven marketing solutions company Engage Technologies filed with the Securities and Exchange Commission for an IPO that could raise up to $75 million. CMGI Inc. owns 96 percent of Engage and will retain control after the initial stock sale, according to the filing. Goldman, Sachs & Co. will act as the lead underwriter. […]

Kent, CT-based online computer goods retailer Cyberian Outpost Inc. began the second phase of its brand building campaign with a new series of radio and television commercials. The company said it is continuing to target the sophisticated computer retail market with “breakthrough creative.” Spoofing the sci-fi thriller movies of the 50s, the new advertisements take […]

Where there’s online smoke, there’s competition, at least in the cigar business. Syosset, NY-based Synergy Brands Inc. is launching Netcigar.com in time for Father’s Day and the start of the golfing season. The site will go head-to-head with a host of online cigar retailers, including various cigar manufacturers. Yahoo! even lists cigar smoking as a […]

San Francisco-based Zoom Systems launched its ATM-like E-station product line, calling it “an intelligent delivery system designed to provide consumers immediate access to both products and product selection information.” Zoom CEO Gower Smith said the E-Station solution will give consumers the capability to buy a wide range of products “anytime, anywhere.” “E-Stations give consumers the […]