Beth Cox

Beverly, MA-based Marketing Options, an advertising and PR agency for high-tech companies, launched a new Web site for technology marketers that offers do-it-yourself tips on advertising, PR, direct mail, Web sites and trade show promotions. In addition to marketing and PR advice, the site contains a glossary of technology marketing terms, information on branding and […]

Jersey City, NJ-based online retailer CyberShop International Inc. relaunched its store on America Online with a new look and feel, offering an expanded product line of discounted designer and brand name products in a variety of categories. The company also operates its own Web store. CyberShop is an anchor tenant in the Department Stores area […]

ChooseYourMail.com, SAFEeps, the Coalition Against Unsolicited Commercial Email (CAUCE) and the Forum for Responsible Ethical Email (F.R.E.E.) launched a joint project enabling consumers to recycle their “spam” e-mail into money-saving offers from online retail sponsors. The anti-spam advocates and companies said they have joined forces behind the Spam Recycling Center (SRC) in an effort to […]

E-commerce company EC Direct and @Once, an online direct marketing company, said they are teaming up to use RealNetworks Inc. technology to provide purchase-enabled e-mail with streaming media content. The new Buy@Once service combines EC Direct’s EConductor Direct transaction management solution with @Once’s targeted online direct marketing system to create personalized e-mail offers that include […]

Phoenix-based auction portal operation USAWeb.com has purchased Auctionweb.com, an auctioneers’ Web site hosting service. Financial terms were not disclosed. USAWeb.com said the transaction allows it to offer visitors to its sites with an array of traditional auctioneers currently housed on Auctionweb.com’s servers. Auctionweb.com members join an existing community of about 1,500 auctioneers in the USAWeb […]

Internet retailers should consider opening real world stores to market their products and attract customers, a venture capitalist said in a recent Bloomberg Forum interview. Arno Penzias, a venture capitalist with New Enterprise Associates, acknowledged the efficiencies of the Internet, but said those advantages are generally offset by other challenges unique to online businesses. Relatively […]

San Francisco-based Internet music service Spinner.com has joined VentureDirect Worldwide’s @dVenture advertising network. The audio capabilities of Spinner.com, which features about 120 music channels, allow advertisers to play audio advertisements in addition to displaying banners on the site. Every hour Spinner.com will play two minutes of advertisements. Spinner.com claims 1 million unique listeners per month. […]

AdForce and MediaMetrix went public late last week, and the market sent both companies skyward on their first day of trading. Cupertino, CA-based AdForce Inc. (ADFC) rose 14 15/16 to 29 15/16 as 7.8 million shares changed hands on the Nasdaq exchange. The company closed its first trading day with a market value of $573.9 […]

Mountain View, CA-based Quote.com Inc. promoted Eric Merkow from director, Eastern region advertising sales to director, national advertising sales. In his new position, Merkow will oversee the company’s national ad sales team and spearhead the development of new advertising and sponsorship programs. He will report to Aaron Barnes, Quote.com’s vice president of sales and strategic […]

Austin, TX-based business information provider Hoover’s Inc., publisher of Hoover’s Online, named Jani Farlow Spede as vice president of advertising and e-commerce. Spede joined Hoover’s in 1995 as publicity manager and was promoted to vice president of marketing and communications in 1996. During this time, Spede led Hoover’s marketing and customer service groups. Prior to […]

Louisville, CO-based consumer privacy firm PrivaSeek Inc. has established an open forum for developers called the Java Privacy Framework (JPF), aimed at creating application programming interfaces (APIs) and specifications for online privacy. “JPF’s goal is to encourage developers interested in privacy applications collectively to create a useful range of privacy APIs,” said Greg Pasquariello, chief […]

The most-clicked on ad for the week ending May 2 was from Lowestfare.com with a 2.6 percent click rate and an audience reach of 3.2 percent, according to figures from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc. Of the top 10 most-visited properties, Yahoo! had the most stickiness for the […]