Beth Cox

Independent film producer New Line Cinema signed a marketing deal with America Online that the companies said “represents the largest online-only upfront media buy by a movie studio to date.” New Line will have a major presence on the AOL Movies main screen and promote its films throughout the AOL Entertainment Channel, AOL Chat areas, […]

E-mail marketing company Digital Impact Inc. and customer communications firm Kana Communications formed a strategic marketing alliance to offer a solution for businesses that want to build and maintain profitable online customer relationships. Digital Impact and Kana will expand their distribution networks by leveraging combined sales and marketing efforts. Financial arrangements were not disclosed. Digital […]

Boca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20 million banners to advertise Internet cigar retailer stogiesonline.com. The program runs until the year 2000. The agreement provides for about 2.86 million banners to run per month or approximately 95,200 banners per day. Initial placement will be run of network. […]

Ad network 24/7 Media selected Newtown Square, PA-based Naviant Technology Solutions to design and develop its next-generation ad targeting database system. Naviant and 24/7 Media said they have already begun laying the foundation of a knowledge-based marketing system that will integrate 24/7 Media’s online marketing services, targeted banner advertising, direct e-mail and e-commerce distribution, and […]

Impressed by all the hype about the growth of Internet ad spending? Here’s a little reality check. The absolute dollar figures spent online in 1998 pale in comparison to the billions spent in traditional advertising venues, according to a report by eMarketer. The eAdvertising Report indicates that television ($48 billion), newspapers ($45 billion), and direct […]

Santa Clara, CA-based USWeb/CKS acquired Modern Business Technology (MBT), a provider of IT consulting services based in Schaumburg, IL. Financial terms were not disclosed. “With a focus on mission-critical Internet and e-commerce solutions, MBT adds to our Internet expertise and strengthens our presence in the Central Region,” said Robert Shaw, CEO of USWeb/CKS. “MBT brings […]

Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc., signed America Online as a client and said the online giant will begin using the service’s measurement and banner tracking services. Nielsen//NetRatings currently tracks user and advertising activity at all AOL Internet sites, and reports top-line activity (reach and demographics) for AOL’s proprietary […]

Aliso Viejo, CA-based Internet retailer Buy.com opened a new online music store featuring the Billboard Top 200 single-disc CDs for $9.95. Buymusic.com, now one of six Buy.Com specialty stores, incorporates expanded features such as sound clips, customer reviews, music recommendations and new releases as well as an enhanced customer support program geared toward making ordering […]

New York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertising deal with MSN.com to become a merchant in the Clothes & Accessories department of the MSN Shopping channel. Bluefly.com will receive a fixed link in that department of MSN Shopping as well as banner promotions, the opportunity to participate in monthly gift […]

Ad backed, free-to-the-user ISP NetZero Inc. and Web site directory operation Looksmart signed a multi-million dollar deal under which the two companies will create a new, co-branded, content-rich start page for NetZero subscribers. Under the partnership, NetZero subscribers will gain access to Looksmart’s listings of more than 1 million sites in more than 30,000 categories, […]

Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impression ad campaign with New York City-based DoubleClick Inc. The bidnow logo and links will appear on sites such as Major League Baseball, USA Today News, New York Daily News, Mindspring and Dilbert, among others. Spending was not disclosed. “This is all part of […]

A new study by the Association of National Advertisers said that the percentage of companies surveyed that advertise online slipped from 68 percent in 1997 to 61 percent in 1998. But the Web presence of traditional companies increased to 99 percent of those surveyed, up from 90 percent in 1997. Robin Webster, senior vice president […]