Beth Cox

Norwalk, CT-based agency Modem Media.Poppe Tyson Inc. posted a net loss of $473,000 for the quarter ended March 31, its first quarter as a public company, compared to a net loss of $194,000 for the same period a year ago. Pro forma revenues for the quarter rose to a record $12.4 million, a 37 percent […]

A new study by the Association of National Advertisers said that the percentage of companies surveyed that advertise online slipped from 68 percent in 1997 to 61 percent in 1998. But the Web presence of traditional companies increased to 99 percent of those surveyed, up from 90 percent in 1997. Robin Webster, senior vice president […]

Cupertino, CA-based banner exchange HyperBanner said it has secured $4 million in equity financing from investment banking firm Hambrecht & Quist. The funds will go toward the rollout of a major marketing and sales initiative in the U.S. and worldwide, the company said. “HyperBanner is moving at Internet speed,” said Amir Faintuch, CEO of HyperBanner. […]

Ad backed, free-to-the-user ISP NetZero Inc. and Web site directory operation Looksmart signed a multi-million dollar deal under which the two companies will create a new, co-branded, content-rich start page for NetZero subscribers. Under the partnership, NetZero subscribers will gain access to Looksmart’s listings of more than 1 million sites in more than 30,000 categories, […]

Streaming media company RealNetworks Inc. launched a new rich media advertising solution called the RealSystem G2 Advertising Application that integrates with its updated RealServer G2. The solution also integrates with advertising software solutions from companies such as NetGravity and Engage, and ad management services companies such as DoubleClick, MatchLogic and Real Media Inc. The G2 […]

CheckFree and Cox Communications Inc. signed an agreement to provide nearly 3.8 million Cox customers access to online Electronic Billing and Payment (EBP) through a central Web site of their choice. Calling the arrangement “the first of its kind in the cable industry,” Cox Communications customers will be able to receive their monthly cable, local […]

New York City-based K2 Design Inc. said that Andrea Remyn and Jason Lucas have joined the interactive agency in the newly created positions of director of strategic planning and senior designer, respectively. In addition, two key members of management, Thomas Hespos and Gina Borriello, have been named agency vice presidents. Remyn will provide both K2 […]

Lydia Schinasi, who has been an account manager at CondeNet since August 1997, was promoted to advertising manager, a newly created position. Prior to joining CondeNet, Schinasi, 34, was an account executive and later advertising manager for Catalog Age and Direct Magazines at Cowles Business Media in New York. Before that, she was an advertising […]

Arroyo Grande, CA-based AmeriComUSA Inc. launched its AdCast and TrueManagement systems, providing non-scrollable, rich media e-billboards that stay on screen for a set period of time. The AdCast and TrueManagement systems eliminate the “waste factor” currently being experienced with banner advertising, the company said. Implemented together these systems control the number of times a Web […]

Ubarter.com signed with The MWW Group and MWW/Savitt to spearhead the upcoming launch of its e-commerce business-to-business barter site. MWW/Savitt, the West Coast division of The MWW Group, will provide ongoing strategic communications counsel and public relations. MWW/Savitt’s parent company, The MWW Group, will manage a national investor relations program. Billings were not disclosed. “Ubarter.com […]

American Drug Stores Inc. , a national drug chain whose retail operations include Osco Drug and Sav-on drugs, has partnered with planet U to provide shoppers with “U-pons” Internet Coupons. The service will be available to shoppers in late spring. American Drug Stores, with 990 stores in 21 states, is a wholly owned subsidiary of […]

Menlo Park, CA-based ad-backed incentive marketer ebates.com launched an online shopping portal that connects consumers with online merchants and then gives them cash rebates of up to 25 percent on their purchases. Through ebates.com, shoppers receive rebates on purchases from merchants such as Amazon.com, CDnow, Reel.com, Dell Computer, Beyond.com and eToys, among others. ebates.com said […]