Beth Cox

San Mateo, CA-based Women.com Networks selected Citron Haligman Bedecarre EURO RSCG (CHB) of San Francisco as its new offline advertising agency of record. The initial offline branding and advertising efforts developed by CHB will be backed by an estimated budget of $10 million to $15 million, the company said, and will include TV, radio, print […]

A new industry study says the top 100 e-commerce sites spent an average $8.6 million each last year to build their online brands and drive traffic to their Web sites. According to the San Diego-based Intermarket Group’s Internet Commerce Briefing, even the smallest companies in this group, those with 100 or fewer employees, spent an […]

Atlanta-based CNN.com, “in response to the growing popularity of online shopping,” this week launched Shop@CNN, a category-exclusive online vendor service on its main site. Shop@CNN is designed to provide CNN.com users with access to online vendors from anywhere within the site, including the homepage. The five initial vendors are barnesandnoble.com, FlowerClub.com (a Gerald Stevens company), […]

Beaverton, OR-based Sequent Computer Systems Inc. launched a global advertising campaign including online and print ads in national business and computer trade publications. The roll-out includes a corporate Web page redesign and a new tagline to reinforce Sequent’s data center leadership. The multi-million dollar ad campaign was created by EURO RSCG/DSW Partners. The ads will […]

Vancouver, BC-based WelcomeTo Search Engine Inc., a provider of Internet business directories and e-commerce solutions, signed high-tech public relations firm Brodeur Porter Novelli. Brodeur will develop a strategic consumer and industry campaign targeted at small businesses and consumers to promote WelcomeTo’s regional business portals and e-commerce development tools. Billings were not disclosed. WelcomeTo began beta […]

New York City-based Jupiter Communications said that a new study found that only 22 percent of media buyers make optimal use of clickstream data — information that is critical to making intelligent, cost-effective marketing decisions. The potentially rich user data that attracts marketers to online advertising is exactly what those who make media purchasing decisions […]

Acton, MA-based IT online network Andover.Net said it added 25 advertisers in the first quarter to its network of sites that provide information, software, e-tools and services. New advertisers include Adobe, Apple, Compaq, FatBrain, Gateway, HP, Meridian Data, Silicon Graphics and Sun Microsystems. Andover.Net also announced its certification for the select Intel Inside Optimized Content […]

Known for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a new permission-based e-mail marketing solution. The company said its transition of WebPromote, which will remain as an online Web site marketing service, to YesMail.com underscores its commitment to being the leader in the category of permission e-mail. It will […]

The Arlington, VA-based BBBOnLine, a subsidiary of the Council of Better Business Bureaus (CBBB), awarded its first Kid’s Privacy Seal to Nickelodeon’s Nick.com, a division of Viacom International Inc. The Kid’s Privacy Seal is part of BBBOnLine’s Privacy Program, which assures consumers that a Web site has committed to respecting the personally identifiable information it […]

San Francisco-based Netcentives Inc., a developer of loyalty, direct-marketing and promotion programs, said its ClickRewards Shopping Network has reached one million members. According to a survey conducted by NFO Research, ClickRewards members spent an average of $434 online in non-travel related goods and services over the past year, the company said. Sixty-five percent of these […]

Boca Raton, FL-based Audio Book Club Inc. announced the development of a co-branded e-commerce Web site to be launched early this summer in conjunction with Doubleday Online, a subsidiary of Bertelsmann Inc. The site will include a cross marketing and advertising campaign. As part of the agreement, the companies will also cross promote each other’s […]

London-based news and information company Reuters made four further investments in new technology companies: Aurigin Systems Inc, Northern Light Technology LLC, Persistence Software Inc. and Entegrity Inc. The investments (financial specifics were not disclosed) are part of Reuters “greenhouse” program, which invests in new technology and content companies and identifies new market opportunities for Reuters. […]