Beth Cox

Atlanta-based ISP MindSpring, aiming to reach those not already online, and Jacor Radio stations plan to launch a promotion in May that will give away 16 Harley-Davidson 883 motorcycles. The promo is called the MindSpring Harley Days of May, a three-week mass market promotion. Starting May 3, listeners of Jacor’s 23 radio stations throughout the […]

Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc., said the most clicked upon banner ad for the week ending April 25 was Treeloot.com’s cash-prize game ad, which had a 12.7 percent CTR and a reach of 1.7 percent. For the first time, the personalized music site Spinner.com moved into the top […]

Laguna Niguel, CA-based eCommercial.com launched a rich media campaign for audiohighway.com targeting both Internet advertisers and advertising agencies. eCommercial.com is a provider of interactive, multimedia Internet advertising, offering what it calls eCommercials. “In this initial eCommercial campaign over the Internet, we will be reaching one of our target markets with a multimedia message combining both […]

Transit Gloria Media, a St. Paul, MN-based interactive services company, said it is launching The Transit Gloria Network, which it called “a META-Advertising Syndicate for Cutting-Edge Music and Entertainment Web Sites.” The network was formed to provide a means for smaller “grassroots” sites to generate revenue from online advertising, the company said. TGN said it […]

Idaho-based computer retailer Micron Electronics Inc. named San Francisco-based Goldberg Moser O’Neill as its worldwide advertising agency of record. GMO becomes Micron’s marketing partner for everything from the creation of a brand campaign to direct response efforts. Billings were not disclosed. Micron said it will draw upon GMO’s extensive expertise and experience in PC marketing, […]

San Mateo, CA-based NetGravity, a provider of online marketing and advertising management solutions, named Eric W. Spivey, 38, as president and chief executive officer. John Danner, 32, co-founder and former chief executive officer, will continue in as chairman, “enabling him to focus on expanding the company vision and guiding NetGravity’s industry initiatives,” the company said. […]

Beverly Hills, CA-based BigMailBox.com Inc. launched a site that offers advertising supported e-mail services to enable Web site owners to offer free, Web-based e-mail accounts to their visitors. The consumer’s -mail address includes the Web site’s domain name (e.g., member@Webmaster’sDomainName.com). Webmasters who sign up for a BigMailBox account receive 20% of the advertising inventory, the […]

Philadelphia, PA -based Internet services company US Interactive Inc. and affiliate marketing company Be Free Inc. formed an alliance intended to generate increased traffic and develop new sales channels for their e-commerce clients. “Driven by the evolving needs of our clients, we have enhanced our prowess in the digital marketing practice area by adding Be […]

San Francisco-based Rent Net signed a three-year advertising agreement with truck rental company Ryder TRS (a division of Budget Group Inc.), extending a relationship that began in 1996. “Because so many of Rent Net’s millions of visitors are seeking relocation services such as truck rentals, we are able to send a tremendous number of qualified […]

Hoffman Estates, IL-based search engine directory site Searchpower.com signed with San Francisco-based ad network Flycast Communications. Searchpower.com claims to be the world’s largest directory of search engines with more than 1,600 search engines online. Also, Searchpower.com said it has begun the second phase of its capitalization process. Searchpower.com, which aggregates both major and specialty search […]

Santa Clara, CA-based USWeb/CKS named Keith Schaefer, formerly its executive partner for the Northwest region, to lead the company’s new worldwide business development effort. “We recognize the value of having an executive solely focused on growing our business,” said Robert Shaw, CEO. “USWeb/CKS is investing more resources in strategic business development to help build global […]

Laguna Niguel, CA-based eCommercial.com said that its common stock has begun public trading on the OTC Bulletin Board under the symbol “ECRL.” eCommercial.com has developed a proprietary technology for use by e-commerce companies to market products and services over the Internet. The company said its software produces interactive asynchronous messages called “eCommercials.” Often used as […]