Beth Cox

San Francisco-based specialty retailer The Sharper Image selected LinkShare Corp. to develop and manage its new Internet affiliate marketing program. The company said it is seeking to increase public awareness of its presence online as well as draw attention to its new auction site. To boost its sales over the Internet at its sharperimage.com site, […]

San Mateo, CA-based NetGravity said Internet publishers and networks in Latin America including Cade and Zaz in Brazil, InfoAcces in Mexico and Prima in Argentina have signed on as NetGravity AdServer customers. Brazil represents over 47 percent of Latin America’s Internet market. Cade is the largest single Web service in Brazil. “Cade serves over 900,000 […]

Skokie, IL-based Internet grocery company Peapod Inc. launched an affiliate program that compensates other Web sites for promoting Peapod and provides an accelerated reward structure for introducing new customers. The Peapod Affiliate Program differs from more traditional programs as affiliated sites can earn significant commission revenue faster, the company said. Web sites partnering with Peapod […]

The winner of the most Compelling Creative for the ClickZ Challenge was K2 Design in New York City, which narrowly edged out Silicon Valley’s Beyond Interactive for the most creative ad banners to benefit the Doug Flutie Jr. Foundation for Autism. Beyond Interactive received the Excellence in Execution trophy. BBDO Interactive in New York and […]

Comet Systems said its patent-pending Comet Cursor technology is the centerpiece of a first-ever cursor ad campaign for The Real Yellow Pages ONLINE from BellSouth via the Flycast Network. Comet Systems entered into an agreement with Flycast that allows advertisers to deploy branded Comet Cursor Ads over the network. This allows any of Flycast’s affiliate […]

San Francisco-based Web site directory company Looksmart named Derek Malmquist as vice president of brand marketing and said it will launch a multi-million dollar national consumer advertising campaign later this year, encompassing print, broadcast and online. Most recently, Malmquist was group marketing manager of The Clorox Company, whose laundry additives, insecticides and home cleaning products […]

Global banner exchange network HyperBanner relocated its corporate headquarters from Haifa, Israel to Cupertino, CA. With the relocation of HyperBanner’s headquarters, the Haifa office will focus solely on technology, research and development. The company’s business affairs, marketing and sales will be run out of the Silicon Valley headquarters. HyperBanner said it maintains a local presence […]

Louisville, CO-based PrivaSeek Inc. launched the beta version of its information control solution that allows consumers “to protect, control and gain value from their personal information online.” The beta version includes PrivaSeek Persona, PrivaSeek Vault and PrivaSeek Valet. PrivaSeek describes itself as a “consumer-driven information intermediary, or “infomediary,” that benefits a consumer by giving them […]

New York City-based DoubleClick Inc. said its quarterly net loss narrowed to 18 cents a share, including a relocation charge, versus a loss of 21 cents a share for the first quarter a year earlier. The net loss for the first quarter, excluding the effect of non-recurring facility relocation charges, was $5.3 million, compared to […]

A study of customer satisfaction with the work of interactive services firms says that one in three companies has ended Internet projects because of poor job performance. The study, entitled the 1999 National Benchmark Study of Client Satisfaction with Interactive Services Firms, was conducted by Dallas-based People Design Technology, an independent, research-based consulting firm. More […]

San Francisco-based ad network Flycast Communications Corp.added four veteran executives to its management team. Scott Grafft was named vice president of direct marketing, Greg Stuart was named vice president of business development, Thomas L. Marcus was named executive vice president of finance, administration and corporate development/general counsel; and John Yung was named vice president of […]

Television commercials for online brokerages that present overly optimistic visions of potential stock market riches are drawing attention from regulators concerned that the pitches may downplay the risks of active trading. “Clearly there is hyperbole and exaggeration in these ads and that’s what makes them funny or eye-catching. But there is also a not-so subliminal […]