Beth Cox

Preparing for its version 2.0 launch this July, home electronics retailing site etown.com launched a series of advertising tests and research studies to run from late April to mid-June in nine of the nation’s most “wired” cities. Designed to measure which type of media best reaches the site’s target consumers, the campaign will consist of […]

GlobalNet Financial.com Inc. in London and 24/7 Media Europe signed an exclusive worldwide sales representation agreement for UK-iNvest.com, scheduled to launch this week as the sole provider of financial news and information on Freeserve’s financial channel. Freeserve is a free, advertising and e-commerce backed ISP in the United Kingdom. Advertising, sponsorship and direct marketing sales […]

Microsoft was the top Web advertiser by banner impression for the week ending April 18, according to the Nielsen//NetRatings syndicated ad research service. Here’s the list for the week: Advertiser Impressions in millions Reach 1. Microsoft 118.3 33.8 2. Amazon 47.9 20.0 3. Discover Brokerage 28.3 2.9 4. Waterhouse 26.2 2.7 5. E*TRADE 25.9 2.8 […]

Reston, VA-based PC Data launched @PCData, a Web audience measurement tool that tracks the online habits of 24,000 people in the U.S. and Canada. PC Data said it expects that the number of participants will exceed 100,000 by fall. All data is available weekly, and will be updated on a daily basis beginning in May, […]

Manchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as an interactive agency to building brand awareness and traffic to its retail site for an undisclosed period of time. EMS is an outdoor gear retailer that started in 1967 with one store in Wellesley, MA, and now has 76 retail locations across the country. […]

Vancouver, BC-based Uniglobe Travel Online Inc. said it has added search site AltaVista to its marketing campaign. Spending was not disclosed. “Our advertising relationship with AltaVista will help bring Web shoppers to the uniglobe.com site who are interested in cruise vacations and looking for the best in product and in customer service,” said Michael Dauberman, […]

Westlake Village, CA-based NetZero Inc. a free, ad-backed ISP, named marketing veteran Mark R. Goldston as chairman CEO. Ronald T. Burr, 34, NetZero’s former CEO and co-founder of the company, will become president and chief technology officer. NetZero said it has attracted more than 800,000 subscribers since its mid-October 1998 launch. Goldston, 44, joins NetZero […]

Orlando, FL-based Lists.com Inc. said it is developing a search engine and directory for e-mail lists on the Internet and is also developing a commercial mailing list brokerage and fulfillment service system. Lists.com has been in development for the past year, and the company said it is now accepting signups to become beta testers for […]

San Mateo, CA-based NetGravity Inc. reported a net loss for the first quarter ending March 31 of $3.75 million, or $0.28 per share, compared to a net loss of $2.8 million or $0.93 per share for the first quarter of 1998. The company reported revenues of $4.57 million for the first quarter, up from revenues […]

A new industry study predicts banner ads, which accounted for 52 percent of all advertising dollars on the Internet in 1998, will decline in importance to only 26 percent of Web advertising sales by 2001. According to the eAdvertising Report, published by Web research firm eMarketer, ad dollars from banner advertisements will migrate to strategic […]

San Francisco-based incentive marketing company MyPoints.com Inc. merged its MyPoints and BonusMail membership programs to integrated direct marketing campaigns by targeted e-mail and Web-based offers. “Using the new MyPoints Program, an advertiser can target specific online consumers, reach out to them with rewarded e-mail or Web-based messages, drive them to a commerce site, and reward […]

Largo, FL-based Internet toy retailer Netoy.com Corp. said it plans a three-month advertising campaign with Lycos Inc. The campaign’s focus will be on the niche market of consumers who are searching for hard-to-find toys such as Dragonball Z, Sailor Moon and Erector Sets, the company said. Spending was not disclosed. “We got off to a […]