Beth Cox

Louisville, CO-based PrivaSeek Inc., which bills itself as consumer infomediary, launched a new Internet privacy solution, PersonaXpress, an information control tool that lets consumers safeguard their personal information on the Web. PersonaXpress helps Internet users take control over what personal information is disclosed to e-commerce businesses and advertisers. The tool is free to consumers. By […]

Most consumers are aware of electronic bill payment and an increasing number are now interacting with businesses electronically, according to a report from Santa Clara, Calif.-based Netroscope, an Internet market research and consulting firm. However, although 96% of consumers surveyed have heard about electronic bill presentment and payment, only 18% are currently paying some of […]

New York City-based Auction Universe has expanded beyond auctions by offering a new fixed priced service called FirstBidWins. This service will allow any seller to open a “storefront” on the Auction Universe network. Merchants or consumers who simply want to get a flat price for their merchandise can list their item, name their price, and […]

Online ad software and service company NetGravity Inc. filed a registration statement with the Securities and Exchange Commission for a proposed secondary public offering of 3.6 million shares of common stock. The San Mateo, CA-based company said 2,738,440 shares will be offered by the company and 861,560 shares will be offered by certain NetGravity stockholders. […]

As expected, online ad management solutions provider AdForce Inc. filed for an initial public offering that could raise as much as $55 million. “Clearly, the other companies similar to AdForce have done very well, including DoubleClick and 24/7,” Ken Fleming, a research analyst at Renaissance Capital Corp., told Bloomberg News. Greenwich, CT-based Renaissance manages the […]

Click Agents Corp., a merger of two smaller U.K and U.S. ad operations, launched a new Internet advertising network. At launch the network claims more than 37,000 members. It plans to offer three types of online advertising models, CPM, Pay-Per-Click and Pay-Per-Lead. The company was formed by the merger of the U.K-based Shout Advertising and […]

New York City-based 24/7 Media Inc.reported a net loss for 1998 of $24.7 million, compared to a loss of $5.3 million for the year ended Dec. 31, 1997. Results for 1997 did not include the acquisitions made throughout the past year. The ad company said it generated revenues of $19.9 million for the fiscal year […]

New York City-based DoubleClick Inc. said it has signed partnerships with 15 clients using “DART for Advertisers,” including Dell, USWeb/CKS, Travelocity.com, GreenTree.com, Four Points Digital, Travelscape.com, Mediasmith and Strategic Interactive Group. DART For Advertisers is a privately labeled ad serving, reporting and optimizing system for advertisers and ad agencies and is a product of DoubleClick’s […]

Acton, MA-based MotherNature.com Inc., an online retail source for vitamins, supplements, minerals and herbs, launched an $8 million radio, print, outdoor and transit advertising campaign. The campaign features actress Blythe Danner and the tagline “Go Ask Mother @ MotherNature.com.” It will use traditional media to reinforce MotherNature.com’s message that it is a superior alternative to […]

New York City-based Web design and development firm 12 Point Rule launched a Web site for St. Martin’s Press to promote the book publisher’s Monica Lewinsky tell-all tome, Monica’s Story. Monica’s Story, published by St. Martin’s Press and written by Andrew Morton, author of the New York Times best-seller, “Diana: Her True Story,: will be […]

San Francisco-based Adauction.com said it has signed about six new Web publishers that will make ad inventory available in its online media marketplace. More than 150 Web publishers now offer inventory through Adauction.com, a business-to-business e-commerce service for buying and selling media. Among the new sites are Hoover’s Online, Monster.com, REALTOR.com, Autoweb.com, Ask Jeeves and […]

Microsoft Corp. Thursday acquired San Francisco-based comparison shopping site CompareNet as part of its efforts to enhance its consumer marketplace strategy for its MSN.com portal. Financial terms of the CompareNet acquisition were not disclosed. The new initiative includes a comprehensive shopping directory built through the use of BizTalk, a new e-commerce framework developed by Microsoft. […]