Beth Cox

Roberto Manzano, the principal and creative marketing director of ManzanoGroup in Miami, said the boutique agency plans to launch i-Latina, an interactive Spanish/Portuguese marketing and advertising agency. Manzano said the agency will be focused on creative marketing, advertising and e-business solutions for the U.S. Hispanic, Latin America and Spain markets and plans to create online […]

StarMedia Network, an online network in Latin America focused on building a global community for Spanish- and Portuguese-speaking audiences, named Liz Sarachek as director of sales and strategic initiatives. Sarachek will develop relationships with the U.S.-based advertising community looking to reach the Latin consumer through online channels. The company said the position was created to […]

Florida Communications Inc. signed a letter of intent to acquire privately held Summit Advertising Group Inc., a full-service advertising agency in a deal valued at $1.5 million. All the outstanding common shares of Summit Advertising Group were exchanged for restricted shares of First Florida Communications, currently valued at approximately $1.5 million. At the request of […]

San Diego-based Bomis.Com delivered a new Web browser–called the Bomis Browser–that eliminates pop-up advertisements. The browser maintains all the Java and JavaScript capabilities of modern browsers. The company is making it free for the download at its Web site. “We anticipate a large public demand for this,” said Bomis co-founder Jimmy Wales. “People absolutely hate […]

Galaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed a letter of intent to acquire marketing company Impact Media LLC. Financial specifics were not disclosed. Both companies are based in Orem, UT. Impact Media is a marketing product development company specializing in electronic multimedia brochures, custom-designed CDs and […]

Cable & Wireless Plc, the second-largest U.K. phone company, said it will boost its U.S. marketing and advertising as it seeks to add phone and Internet customers. Cable & Wireless USA provides low long-distance phone rates over its nationwide fiber-optic network. It currently offers its Internet consumers 7 cents a minute for long-distance phone calls […]

Denver based TheTrip.com, an Internet travel and information service for frequent travelers, launched a new branding strategy that will begin with dropping “The” in its name. The company said cosmetic changes, which will include site redesigns, advertising banners and logo revisions, will be phased in over the next few months to accommodate the fresher TRIP.com […]

Warminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch an advertising campaign on the GO Network beginning April 1. The advertising relationship was negotiated through bidnow.com’s agent, Virtual Financial Corp. Spending was not disclosed. The GO Network is an Internet portal that combines various Web sites and consumer brands with services that […]

New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based in Amsterdam and providing advertising solutions for Web publishers, advertisers and advertising agencies in Belgium, the Netherlands and Luxembourg. DoubleClick Benelux reps for a local network of 20 Web sites in the Benelux countries, including Zoek.nl, a search engine site; TMF.nl, a popular culture entertainment […]

Stamford, Conn.-based ACNielsen Corp. said it is forming a new operating unit, ACNielsen Media International, to strengthen its leadership in international media measurement, including Internet use. The new unit will combine into one global organization the company’s long- established international broadcast and print capabilities, including television audience measurement, advertising expenditure measurement, readership and other media […]

Palo Alto, CA-based TRUSTe, an Internet privacy seal program, said it has developed a new Privacy Statement Wizard tool in collaboration with MSN LinkExchange. The Wizard is part of TRUSTe’s and MSN LinkExchange’s ongoing effort to make privacy seal programs more accessible to small Web site owners, the organizations said. The Wizard will be hosted […]

USWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agency USWeb/CKS, said its family of e-commerce services will include solutions for business-to-consumer sales and business- to-business sales, including corporate purchasing and supply chain management. The company said its e-commerce solutions are intended to provide businesses with a fast, cost-effective way to leverage the Internet by […]