Beth Cox

Redwood City, CA-based Ampex Corp. named Raymond J. Marione as vice president–brand strategy. He will be based in New York City where the company’s Web-based video services group is headquartered. Marione has been associated with several advertising firms, most recently J. Walter Thompson, where he was a JWT Global partner and a member of the […]

New York City-based interactive agency Rare Medium has completed a $20 million recapitalization, raising operating capital by $8 million while eliminating $12.5 million in debt, according to published reports. Rare Medium CEO Glenn Meyers told the Silicon Alley Reporter that the move was “a gating event to future,” indicating that the new and freed-up funds […]

Internet brokerage E*Trade Group Inc. reportedly is conducting a creative shootout for its traditional advertising account, with billings estimated at $100 million. Executives at E*Trade have asked the incumbent agency, Gotham in New York City, to offer campaign ideas along with Goodby, Silverstein & Partners in San Francisco, a unit of Omnicom Group, according to […]

Santa Clara, CA-based USWeb/CKS Corp. launched a redesigned e-commerce site for VarsityBooks.com, an online seller of discounted college textbooks. USWeb/CKS said it constructed a stronger technical architecture and an interface designed to help students save time and money when buying college textbooks. Billings were not disclosed. The project included the deployment of a new enterprise-level […]

Redmond, WA-based InfoSpace.com, a provider of private label solutions for content and commerce, this week launched ActiveShopper, an integrated commerce solution. ActiveShopper is designed to change the way people shop on the Internet by providing integrated services that offer shoppers tools to research and buy a product in one place. The app provides the ability […]

Ad network DoubleClick Inc. will move to another New York City location in a $67 million real estate transaction that includes as much as $4 million in tax breaks and other incentives, according to published reports. The New York Daily News said that DoubleClick will move from two locations in the financial district to 450 […]

Is it soft porn or hard-core marketing? Decide for yourself at 7 p.m. EST today when Victoria’s Secret offers up a live Internet video broadcast of a lingerie show to promote Valentine’s Day spending. The show will feature top models showing off bras, panties and other silky items. A sneak preview was offered in a […]

Person-to-person auction site eBay signed an agreement with Netscape Communications Corp. expanding their relationship to promote eBay services on the Netscape Netcenter portal. The agreement includes several levels of promotional integration between the two companies, enabling Netcenter users to y link to the more than 1.4 million items available for auction each day on eBay. […]

Mountain View, CA-based Zip2 Corp., a provider of Internet solutions for media companies, launched the “Internet Start “advertising program designed to help local newspapers boost their online business by tapping already established print advertisers. The benefit to advertisers is a cost-effective means of establishing an online presence, driving qualified traffic into their stores, Zip2 said. […]

Austin, TX-based IntelliQuest Information Group (IQST) said it has formed IQ2.net, dedicated to providing direct marketing services for the Internet. IQ2.net will assume most of the products and business operations of IntelliQuest’s MKIS division, positioning the new company to focus on providing targeted customer data for interactive marketing. The new subsidiary will use various proprietary […]

New York City-based Real Media has created and built a sweepstakes mini-site for Honda and is running it on LEXIS-NEXIS’ Academic Universe, which reaches millions of college students. The three-month campaign includes a banner rotation as well as a sweepstakes promotion. The mini-site is tied to Honda’s Spring Break Giveaway and is designed to generate […]

Deerfield Beach, FL-based eBIZnet.com Inc. said it will give away $1 million in surplus banner ads to 10 nonprofit organizations during February and March. Each nonprofit will represent a separate field of influence including the environment, youth, health, hunger, endangered species, technology, peace, education, the elderly, and minorities. eBIZnet.com said two organizations already have been […]