Beth Cox

Hewlett-Packard Co., the world’s No. 3 computer maker, said it will spend more than $100 million on its biggest-ever advertising campaign to show the world that it is serious about capitalizing on the Internet. HP also will unveil new software to help companies organize banking, travel, shopping and other tasks into comprehensive online services, said […]

San Francisco-based Bravo! Marketing said it posted more than $1.4 million in revenue in 1998, representing a 100 percent increase over 1997. Also doubling were Bravo!’s staff and client base, which sparked a move to new facilities to accommodate the company’s rapid growth. In addition, Bravo! acquired a small Web design firm in late 1998 […]

Burlington, MA-based e-commerce and publishing software company Open Market Inc. posted a fourth-quarter 1998 loss of $6.4 million or $0.18 per share, including a $2 million restructuring charge. That compares to a loss of $3.0 million or $0.09 per share for the same period of 1997. Net revenues were $16.1 million, compared to net revenues […]

Ticketmaster Online-CitySearch Inc. this week launched “My Ticketmaster,” developed with Intel Corp., to allow consumers to create personalized profiles alerting them to ticket sales for concerts, sports, family entertainment and performing arts events. Ticketmaster Online-CitySearch is a provider of local city guides, local advertising and live event ticketing on the Internet. USA Networks Inc. is […]

Los Angeles-based GuestTrack Inc. launched an e-mail personalization product that uses profiles to target individuals and tailor the content of e-mail messages. The app, called GT/Mail, uses the same rules-based “personalization engine” and database as GuestTrack, the company’s Web personalization product. This “closed loop” of Web and e-mail communications tracks the profile, messages and responses […]

The Toronto-based Datacom Network, a provider of click-through based Internet advertising, officially released Datacom ActivMedia–a rich media advertising solution. The technology gives advertisers the ability to display interactive banners over the reach of the Datacom Ad Network. Rich media banners include the ability to show viewers Flash, Shockwave, and HTML/CGI banners. “The current Web advertising […]

San Francisco-based direct marketing company Intellipost Corp. said that Lester Wunderman, often considered the “father of direct marketing” and founder of Wunderman Cato Johnson, has joined its board of directors. Also joining the board are Tom Newkirk, chairman of Experian Direct Technology Solutions & Marketing Solutions; and Larry Phillips, managing director of Primedia Ventures, the […]

The price range for the initial public offering by Internet ad agency Modem Media.Poppe Tyson Inc. has been raised to $13 to $15 a share from $11 to $13, lead underwriter BancBoston Robertson Stephens said. The increase reflects growing demand for the advertising firm, which provides digital interactive marketing solutions, including Web site design, electronic […]

24/7 Media Europe signed international ad sales representation deals with nine high profile Web sites, boosting its European portfolios. Playboy, FortuneCity and LeisureDistrict, together with the multiple sites run by Carlton Online and Scandinavia Online, will all become part of 24/7 Media Europe’s international offering. 24/7 Media Europe was launched Jan. 20 as a joint […]

Boston-based IDG.net, a network of technology-specific sites around the world, announced three new management appointments and opened the network’s European hub in London. “IDG.net’s Global Web Ad Network closed 1998 with an advertising run rate 10 times higher than in January. Much of our momentum has come from the dramatic growth of integrated, international programs […]

San Francisco-based online business builder Organic said it will offer public relations and marketing communications services through a new business unit, Organic Communications. The new public relations and enhanced online communications arm completes Organic’s integrated service offering, which includes strategic and research services, e-commerce services, interactive design, production, media planning and buying, and online advertising […]

Toronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost 100 agencies, many exhibiting both their traditional and online advertising campaigns. Warp 10 Technologies said it designed the site to be an interactive portfolio of advertising worldwide. The site had been available in beta; now visitors will a see site that is easier to […]