Beth Cox

In an attempt to compete with rival Amazon.com, online retailer barnesandnoble.com will expand its product offerings to include focused collections of music and videos in the first quarter of 1999. The soon-to-be IPO is following Amazon.com’s lead, which began offering music and video selections at its site earlier this year. “While our site will offer […]

Visa U.S.A. launched its first TV commercial featuring an online merchant in its “It’s Everywhere You Want To Be” campaign. Initially shown Nov. 1, on FOX during its football broadcast, the spot highlights online toy retailer eToys as an online merchant that does not accept American Express. Created by BBDO New York, the eToys commercial […]

Travelocity, eBay, Priceline, Mary Furlong, Homeshark, Seth Godin and LinkExchange took home the first Momentum Awards for leadership in Internet endeavors. The Momentum Awards, presented by ChannelSeven.com, ICONOCAST, Internet.com, The Industry Standard, eMarketer, @d:tech and @NY, recognizes organizations and individuals whose contributions are driving the Internet industry forward. “This year’s winners are all examples of […]

Visa and MasterCard lender First USA Inc. signed a $90 million ad pact to promote its credit cards across Microsoft’s MSN network for the next five years. Microsoft called it the largest Internet ad deal ever. Ads will appear on such sites as MSNBC, Hotmail, Carpoint and Expedia First USA said it will use the […]

Nielsen Media Research and NetRatings Inc. are forming a strategic alliance to join their Internet audience measurement operations. The companies said they will create a new service “to provide the media industry with the most reliable and accurate information on how people are using the Internet.” The new service, to be called Nielsen NetRatings, combines […]

24/7 Media Inc. announced that over the past three months it has booked $6.4 million in sponsorship packages. Bookings include pacts with CareerMosaic and Travelscape. The packages, which were sold to several advertisers on behalf of 24/7 Network affiliate sites AT&T WorldNet Service, EarthLink, Encompass, and MapQuest.com will be implemented over the next 12 months. […]

AdKnowledge introduced AdKnowledge Advisor, a tool providing a way to measure and optimize return on Web advertising that tracks consumers’ complete response to ads, including buying patterns. Advisor is the latest component of the AdKnowledge System, which automates the Web advertising process. Advisor is seamlessly integrated into the AdKnowledge System, which takes the customer from […]

Seattle-based OnHealth Network Co. signed Citibank as a sponsor of its OnHealth.com site. Spending was not disclosed. “By advertising on OnHealth.com, Citibank is endorsing the site’s credible and reliable content, while appealing to the growing audience of women online,” said Robert Goodman, president of OnHealth Network. “The Citibank agreement clearly shows that top companies in […]

In a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertising activities around the world. The agencies are: Modem Media . Poppe Tyson, OgilvyInteractive, R/GA Interactive, Strategic Interactive Group, Studio Archetype and THINK New Ideas Inc. The New York Times estimated billings at more […]

IBM said that OgilvyInteractive, Organic Media and The Leap Partnership have signed on to use IBM HotMedia, a Java-based rich media toolkit, to create interactive banner campaigns for their customers. The online component of IBM’s own e-business advertising campaign also will be developed using HotMedia, the company said. “Through rich-media effects like panoramas and 3D […]

Narrative Communications Corp. joined with Internet advertisers the CareerBuilder Network, Procter & Gamble and SunTrust Banks to introduce Enliven 3.0, a rich media-enabled update to its Web advertising solution. The new version “substantially broadens the creative palette for advertisers by overcoming banner size and content limitations associated with existing ad models,” the company said. Procter […]

AdForce in Cupertino, CA launched AdForce One, a new program that streamlines the delivery of third-party ads. A new Web site, www.adforceone.com, was set up to provide AdForce One members with automatic registration and on-going access to support information. Once a site is a member of AdForce One, it will be pre-qualified to accept ads […]