Beth Cox

NetGravity and Excite’s MatchLogic entered a cooperative alliance and technology exchange “to promote continued industry growth and facilitate interactions between buyers and sellers of online advertising.” Both companies agreed to support a counting methodology that is based on MatchLogic’s TrueCount technology. This approach offers comparable metrics for both advertisers and publishers, using a thorough counting […]

Engage Technologies in Andover, MA, said it has completed its merger with Raleigh, NC-based Accipiter Inc., and signed 30 new customers. The new company will retain the Engage Technologies name and be headquartered in Andover. The company also has a European operation, Accipiter Ltd., now called Engage Technologies UK. The new customers include: 1&1 Dialog, […]

@Home Network said a new study shows that broadband models outperform narrowband ad models with an increase in an ad’s likability, a higher opportunity for recall and increased potential for “click-through.” The company said its Rich Media Advertising Program “was designed to create and define the next generation of online advertising, benefiting the industry at […]

VAMCOM Interactive Media was selected as the interactive agency of record for Panasonic Corporate Enterprises Company, a division of Matsushita Electric Corporation of America (MECA). The appointment came after a competition in which several agencies were asked to submit design solutions based on specific proposal guidelines. The guidelines stressed creativity and loading speed. Billings were […]

Flycast Communications Corp. formally introduced ValueTrak, a solution “for tracking and maximizing the lifetime value of Web advertising campaigns.” ValueTrak automates the complete marketing cycle from customer acquisition to point of purchase and “marks the first time advertisers can use behavioral information to achieve a higher return on investment in their campaigns,” Flycast said. Twenty-five […]

Beyond Interactive has licensed the DoubleClick DART for Advertisers (DFA) software, in order to bring its clients a third-party ad serving solution. Use of DART will allow Beyond Interactive to analyze clients’ campaign performance right to the point of transaction and determine return on investment. Financial arrangements were not disclosed. “Agencies like Beyond Interactive will […]

Ad-Gallery.com, an interactive portfolio of advertising worldwide, opened its virtual doors to the creative community. The site is sponsored by Toronto-based Warp 10 Technologies, ChannelSeven.com in New York and Palo Alto, CA-based Hewlett-Packard’s OpenPix Internet Imaging. The companies said Ad-Gallery.com is intended to become a compendium of advertising as it builds a database of advertising […]

Hewlett-Packard Co. unleashed a $125 million integrated ad campaign to bolster its share of the market for color printers. H-P said it will spend $25 million more than it spent in the past year on printer advertising, and will focus on radio, the Internet and print ads in major newspapers such as the New York […]

Wallace Marketing launched WebSite-Promote Express, aimed at small businesses that are making their transition to the Internet. The company, which has been servicing large corporations international, created the new division to concentrate directly on the small business community, without losing time or energy working on large accounts. “After two years of Internet success, we’ve moved […]

Rare Medium Inc. signed a letter of intent to acquire Hype! Inc., a Canadian Internet marketing and communications firms. Financial terms were not disclosed. Established in 1994, Hype! Inc. has created Web sites or intranets for Players Racing Team, Dun & Bradstreet Canada, William M. Mercer Ltd., Motorola Information Systems Group (Canada), and Johnson & […]

Privately held cost-per-click ad network ValueClick said it posted an increase in net revenues for the third quarter of 143.6% over net revenues in the second quarter of 1998. Specifics were not disclosed, but the company said revenue growth has averaged 85 % percent per quarter since its launch in July 1997. No word on […]

Razorfish reportedly has acquired London- based Sunbather to accommodate the growth of its London operations. The company specializes in helping organizations manage digital change. “Sunbather is totally a hot shop and we had our eye on them for a while, and thought they would make an excellent addition to an already talented group in London,” […]