Beth Cox

Ticketmaster Corp. filed a lawsuit against music retailer N2K Inc., alleging breach of contract and claiming N2K violated the terms of a marketing agreement between the two companies by repudiating the contract and defaulting on a payment. N2K, which operates the MusicBoulevard site on the Web and is merging with CDNow, signed a contract last […]

The Internet Advertising Bureau (IAB) has elected nine new members to two-year terms on its board of directors. The newly elected directors are: David Adams–Eastern U.S. sales manager, Winstar Interactive Susan Bratton–director, Interactive Advertising Group, @Home Rich LeFurgy–president, LeFurgy.com Lee Nadler–director, Global Marketing/Marketing Sherpa, DoubleClick Chris Neimeth–vp/director sales, New York Times Electronic Media Debbie Pinkston–vp […]

Approximately 53.5 million U.S. adults or 27% of the adult population currently use the Internet, according to the Fall 1998 Cyber Stats report from Mediamark Research Inc. Now that’s beginning to sound like a market! The previous Cyber Stats report, issued in May of 1998, showed that 43.6 million adults had used the Internet in […]

A new e-commerce study shows that while Internet shoppers are making more big-ticket purchases online, men are still far more likely to let their keyboards do the shopping. In a survey, sponsored in part by priceline.com, Opinion Research Corp. International of Princeton, NJ, polled a nationally projectable sample of 1,013 adults by phone over a […]

Chicago-based CoolSavings.com, Inc., a provider of targeted Internet sales promotion services, said Prodigy has signed on to make its clippable coupon service available to Prodigy Internet members. The service will allow Prodigy Internet subscribers to take advantage of offers from national retailers, restaurants, travel companies and online retailers. Prodigy Internet subscribers can print the coupons […]

MileNet Inc., a new online network, launched MileNet, a free program that rewards user attention to window ads with frequent flyer miles. MileNet awards users free MileNet points, redeemable for frequent flyer miles, for every second they are connected to the Internet. By sending the program to friends, users increase their earning rate and create […]

Online advertising rates are actually going down, a new survey from AdKnowledge shows. Internet advertising rates in September fell to their lowest since last December, when it started tracking such data, the company said. AdKnowledge said the dip partly reflects a surplus of online space relative to advertiser demand. In other words, the number of […]

Ziff-Davis said that ZDNet has developed the “Extramercial,” a form of Web advertising that uses what it calls “Extra,” the three-inch-wide column of frequently unused space to the right of Internet pages. Extramercials, which are powered by Dynamic HTML (DHTML) technology, are placed within this space in the form of a microbutton that links users […]

The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its online agency of record. The move followed an agency review that included Think New Ideas, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, according to Advertising Age. Billings were not disclosed. OgilvyInteractive plans to develop a unified Web […]

Tier One Internet backbone provider Netrail hired Atlanta-based ADNet International to produce a variety of marketing materials for the launch of its new ad campaign. Billings were not disclosed. Netrail was founded in 1994 in Washington, DC After moving to Atlanta in 1996, the company built NAPSouth, a Network Access Point that eliminates much of […]

MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network to sell advertising space on the new Z.Com portal. The portal includes hundreds of radio station Web sites, and more than 1,500 affiliated radio station portal sites known collectively as the World Network. Charter advertisers include Hilton Hotels, 1-800-Flowers, Cybermeals and Netscape Communications […]

Shoppers are expected to spend $2.3 billion online during the 1998 holiday shopping season, up from $1.1 billion in 1997, according to a new research report. However, the report, from Jupiter Communications Strategic Planning Services (SPS) unit, said that only 16 percent of online purchases are gift- related, representing a large untapped revenue stream. While […]