Beth Cox

Retail revenues from online shopping worldwide will increase by 784% over the next four years, from $4.5 billion by year-end 1998, to $35.3 billion by 2002, according to a ChannelSeven.com report on eMarketer’s upcoming eCommerce: Retail Shopping Report. In 1997, consumer online shopping revenues totaled an estimated $1.8 billion worldwide. eMarketer projects consumer online shopping […]

European online ad rep company InterAd said it has won the global representation rights for the U.K. Web site Multi Media Mapping. Previously, Multi Media Mapping used several national and international representatives for the site before taking banner sales in- house last July. Under the new deal, InterAd will take over all global sponsorship and […]

Media Synergy, a provider of multimedia messaging solutions, is launching @loha @ctiveMail, calling it “a complete direct online marketing solution” for large-scale targeted campaigns. The company said @loha @ctiveMail allows businesses to create and execute large-scale targeted e-mail campaigns, then identify and track recipients, using the three key features found in all of its @ctive […]

Cost-per-click ad network ValueClick introduced a new pay-out structure that doubles the rates it pays to Web publishers who host ad banners for network advertisers. Previously, ValueClick paid publishers on a sliding scale ranging from $0.06 to $0.12, based on the quantity of unique visitor clickthroughs per day from ad banners they hosted. ValueClick’s new […]

NetRatings listed the top 10 ad banners viewed for the week ending October 31. The top banners were: Hanson/Philips Promotion: Hanson Exclusive Win Tickets The Mining Company: We mine the net so you don’t have to. At Hand: Local information at your fingertips. Yoyodyne Entertainment: Win A $100,000 shopping spree. The Mining Company: The 500 […]

DID-IT.COM, a search engine optimization firm, said that it will expand its mission of providing targeted traffic beyond search engine clickthroughs to include banner, e-mail and strategic link traffic. “The new program allows results focused marketers to manage a complete traffic building portfolio, all at per-click pricing,” said David Pasternack, president of DID-IT.COM Inc. “A […]

Online discount mortgage broker HomeShark Inc. has joined forces with HOMES.COM, a nationwide online home listing, Realtor marketing, and consumer relocation information service. The two companies said they will create a spectrum of mortgage services that will benefit homebuyers and sellers, while keeping the Realtor in the center of the real estate transaction. Financial arrangements […]

Internet computer retailer BUYCOMP.com said it has secured a $40 million investment stake from SOFTBANK Holdings and its affiliates. The investment, which represents a 9.9 percent ownership interest in BUYCOMP.com, was completed Sept. 30. In August 1998, SOFTBANK Technology Ventures, an affiliate of SOFTBANK, provided an initial and separate investment of $20 million representing a […]

Microsoft is acquiring San Francisco-based LinkExchange Inc., a pioneer in the Web banner business that lately has been expanding to provide a full line of online marketing services. The Wall Street Journal quoted sources as saying the stock deal is valued at $250 million. The companies themselves were mum on the financial arrangements. LinkExchange will […]

Michael Tchong’s Iconocast has an interesting piece in its latest newsletter that raises some questions about whether the meteoric growth of Web advertising will continue. “Like an infant taking its first steps, Internet advertising gets up, wobbles a bit, steadies itself and then falls down again. Could this simply be a matter of growing up […]

Classified Ventures will launch HomeHunter.com, a site designed to drive traffic, leads and sales to real estate agents and brokers by combining advanced technology with the local- market reach of newspapers and their Web sites. Classified Ventures, the Internet services business formed by eight newspaper companies, companies, is showcasing its new product at the National […]

Lycos Inc. which just launched a nationwide ad campaign featuring a Labrador retriever as a logo, was sued for trademark infringement by Labrador Software Inc. You guessed, it, the software company wants the Internet search directory to halt its advertising campaign that features “Lycos,” the expert-fetching retriever. The suit was filed in U.S. District Court […]