Beth Cox

Auto Trader Online and The Cobalt Group have signed a joint ad agreement designed to increase consumer traffic to Cobalt’s network of dealer Web sites and increasing the pre-owned vehicle selection on Auto Trader Online. This agreement was preceded by a three-month advertising trial in which select Cobalt dealers experienced a 64 percent increase in […]

Yahoo! Inc. announced sponsorship deals with the National Hockey League and the NHL Players’ Association (NHLPA). As part of the sponsorship program, Yahoo! Sports will become an official media sponsor of the 49th NHL All-Star Game, as well as the official online balloting arm of the NHL All-Star international showdown. Financial arrangements were not disclosed. […]

24/7 Media Inc. of New York posted a third-quarter loss of $5.8 million for the third quarter, despite growing revenues to $5.5 million from pro-forma revenues of $4.2 million in the preceding quarter. The third quarter ended Sept. 30 was the company’s first full quarter as a public company. The net loss for the third […]

K-tel International Inc. in Los Angeles has signed an agreement with Microsoft Corp. to include its K-tel Express, an online music and home video service, on MSN Shopping. Under the terms of the agreement, The Microsoft Network will feature direct links to K-tel Express within the music and home video department page on its hopping […]

When it comes to customer service, many Web site marketers are failing miserably, according to a new industry study. In fact, 42 percent of the top-ranked Web sites either took longer than five days to reply to customer e-mail inquiries, never replied at all, or simply were not accessible by e-mail, according to the report […]

Online community operation theglobe.com and Internet telephony company Delta Three are teaming up to offer a holiday season promotion featuring 5 cent per minute PC-to-phone service. The 5 cents a minute calling plan, an exclusive offer for users of theglobe.com by RSL Communications’ subsidiary Delta Three, will kick off a month-long holiday promotion, beginning on […]

Ad solution company AdKnowledge named John Lipinski as director of engineering and Simona Panduru as director of quality assurance engineering. Lipinski has more than 14 years of software development and management experience and will be responsible for overseeing the design and development of future releases of the AdKnowledge System. Panduru, with more than 20 years […]

British company Valence 9 said that the shareholders of Image Advertising voted to accept its takeover offer and the offer was declared unconditional, with Valence 9 now holding in excess of 90% of the outstanding stock of Image. The acquisition of Image Advertising brings to Valence 9 a subsidiary that is active in the U.K. […]

Paragraphics Advertising launched a “Clickable Coupons” service that “links to online merchant sites and offers substantial savings.” When a customer clicks on a coupon, offered at www.suzicoupon.com, the link takes them to a merchant site where the coupon may be applied to a purchase. Participating merchants include shades.com, Great Flowers, Bed and Bath and eToys. […]

Nothing but Net Results (NbNR)recently launched the “Sweet Spot,” an Internet banner ad channel based only on cost per result. The Sweet Spot is designed for direct marketers who require a fixed cost for advertising, the company said. “Sweet Spot combines a huge banner inventory with rotation of offers to prevent burnout,” said NbNR president […]

Experian, a $1.6 billion database marketer, is expected to announce its intent on Nov. 10 to acquire an equity interest in Intellipost Corp., according to Advertising Age. Intellipost is an Internet incentives company that markets BonusMail, an opt- in product that rewards consumers for reading and responding to targeted e- mail messages. The companies reportedly […]

Conducent Technologies Inc., a provider of advertising software solutions, said it has raised $2 million in equity funding to finance its marketing programs and technology development. The private placement was led by the Nexus Group of San Francisco. “We are very pleased to be working with Nexus; they have been very active in promoting Conducent […]