Beth Cox

Netmerchants Inc. in Fort Lauderdale, FL released Auctioneer V3.0, an updated solution for conducting online auctions. Auctioneer is a 32-bit automated Internet auction software package designed to run on Windows NT 3.51 or higher. Auctioneer can also operate in dual-mode, supporting both Standard CGI (cgi-bin) and Windows CGI (cgi-win), making it operable under virtually any […]

The Unique Media Network signed a sales representation agreement with MessageZone.com. “With Unique Media’s recent tripling of impression capacity, content has become our greater focus”, said Unique CEO Michael Weiner, “and MessageZone provides us with a tangible audience that many of our advertisers want to reach, with content complementing two of our best delivery sites, […]

Wired Digital in San Francisco, the newest member of the Lycos Network has expanded its HotBot ‘search smarter’ television branding campaign into three new markets: Boston, Chicago and Washington. The campaign, created in partnership with San Francisco-based Goodby, Silverstein & Partners, initially rolled-out in October in four test markets–New York, San Francisco, Seattle, and Austin, […]

Ad placement service WebConnect launched its CustomView system, a tool designed to allow online advertisers to adapt their campaigns for individual Internet users and apply a viewer frequency cap. CustomView prevents “banner fatigue” by letting advertisers control the number of times an individual sees the same image by switching to an alternate graphic after a […]

Chicago-based Classified Ventures, the Internet services business formed by eight large U.S. media companies, is moving into the e-commerce arena with the acquisition of Auction Universe. Auction Universe, a Times Mirror company, currently provides online auction services through a network of more than 30 newspapers and other media properties. It will continue to expand its […]

Web 21 in Palo Alto, CA, host of 100hot.com, launched 100hot Surfboard, a new service for online advertisers that can install a company’s logo and link directly into the permanent toolbar of a Web user’s browser. The company said 100hot Surfboard uses Java technology to enable advertisers–including Ameritech and Hotel Discounts–to have their brand prominently […]

Advertising executive and former Lowe Direct CEO Lynn Fantom has been named president and CEO of K2 Design Inc. Matthew de Ganon, K2’s executive chairman, said Fantom has also been elected to the company’s board of directors. “Working with Lynn will complete for K2 an unbeatable team,” said de Ganon, who is replacing himself as […]

Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive, a provider of free and secure personal storage space on the Web. Under the agreement, Rotomedia will be responsible for the management of all online media planning and buying, creative services and analysis of back-end data. Billings were not disclosed. Rotomedia also worked […]

Egghead.com Inc. plans to launch a print and television advertising campaign to boost holiday season sales at its online retail business. The campaign comes as Egghead.com revamps its three Web sites into one, which is expected to be up and running as soon as next week, said Chairman George Orban at the Bloomberg Internet conference. […]

Ad-backed e-mail company Juno Online Services has been awarded a U.S. patent that covers key components of its offline Internet business model. Juno said its patent covers “certain fundamental information processing technologies used to enable Juno’s subscribers to read and write e-mail and interact with advertisements while they are not connected to Juno’s central computers.” […]

Yahoo! Inc. announced sponsorship deals with the National Hockey League and the NHL Players’ Association (NHLPA). As part of the sponsorship program, Yahoo! Sports will become an official media sponsor of the 49th NHL All-Star Game, as well as the official online balloting arm of the NHL All-Star international showdown. Financial arrangements were not disclosed. […]

San Francisco-based AllApartments has joined forces with the newly expanded MSN Sidewalk city guides. “Now, an MSN Sidewalk-user looking for a place to live can find it through AllApartments. This adds value to our service because AllApartments is a trusted apartment resource offering expertise and credibility in the housing market,” said Matt Kursh, business unit […]