Beth Cox

Frontline Communications Corp. selected G. S. Schwartz & Co. Inc. in New York City as its public relations and investor relations firm. Frontline said Schwartz will provide a public relations and investor relations program to further increase Frontline’s presence through an aggressive media and financial community campaign. Billings were not disclosed. “G. S. Schwartz will […]

IDG’s The Industry Standard, a newsmagazine focused on the Internet economy, named Jonathan W. Chalon, formerly the international advertising director at Inc. magazine, as its new East Coast ad director. Based in New York City, Chalon will be responsible for servicing San Francisco-based The Industry Standard’s existing East Coast client base as well as introducing […]

THINK New Ideas Inc. posted a net loss for its first quarter of fiscal 1999 ending Sept. 30 of $1.4 million, or $0.17 per share, compared with net income of $61,000, or $0.01 per diluted share, for the year-ago period. Revenues for the first quarter grew to $11.3 million, up from $6.9 million in the […]

Impulse Software released Impulse 4.0, an advanced, consumer-based app that allows non- technical small business owners to create and manage an e-commerce Web site using any ISP. Impulse 4.0 is more than just a shopping cart program, the company said; it is a comprehensive application that can be used to create a fully functional and […]

Isleuth.com signed to be repped by 24/7 Media Inc., including exclusive representation for the sale of advertising on the Isleuth.com Web site. “Joining the 24/7 Network affords us an innovative way to rapidly expand both our advertising content and overall presence on the Internet,” said John J. Bennett, chairman, president and CEO of Isleuth.com. “We […]

Twelve Point Rule Ltd., an interactive design and development agency, partnered with eShare Technologies to bring clients real- time online customer service. eShare just announced the general availability of NetAgent 2.0, with real- time dialogue capabilities that both automate and improve Web-based commerce, customer support and service. “Internet Web sites for customer support are a […]

The Mining Co. Internet Guide network and online travel booking service Lowestfare.com are teaming up to promote their travel-related services and information to business and leisure travelers. Lowestfare.com becomes the exclusive airline booking service and content partner for the entire MiningCo.com network. The agreement between the two companies includes Lowestfare.com’s sponsorship of The Mining Co.’s […]

Eidos Interactive is planning a multi-million dollar integrated campaign for the launch of a computer game “Tomb Raider III: The Adventures of Lara Croft.” The campaign will include print and television, wall paintings, billboards, bus wraps, a variety of retail store promotions, Internet and direct mail campaigns. Spending specifics and agency details were not disclosed. […]

Avenue A Media hired Maggie Boyer as director of media. Boyer, formerly with the iballs agency in New York City, will manage the media department and assist in developing new client relationships. She brings more than four years of experience in electronic commerce, direct-response marketing, pre- and post-campaign analysis and negotiation. “Maggie brings further depth […]

The newly formed Internet Direct Marketing Bureau (IDMB) has endorsed opt-in as the best practice for e-mail marketing. The announcement was made at the group’s inaugural meeting in Scottsdale, AZ at the E-Biz Solutions conference. The IDMB called on all e-mail marketers and their industry groups to join in endorsing opt-in, inviting them to be […]

The Washington, DC-based Association for Interactive Media (AIM), a subsidiary of the Direct Marketing Association (DMA), is acquiring Merch.Net, a consortium of the “best-of- breed” e-commerce solutions providers. Merch.Net’s executive committee, which consists of LinkShare Corp., Impulse! Buy Network, Inktomi, Binary Compass Enterprises and Netcentives, will become the e-commerce leadership committee of AIM. AIM, now […]

Cox Interactive Media (CIMedia), which operates a network of city sites, and search service LookSmart are launching a local search engine network for the top 65 markets in the United States. Advertisers can now penetrate CIMedia’s network of 25 sites, along with 40 other top U.S. markets, through a single source, the companies said. “Our […]