Beth Cox

Consumers will establish a new ceiling for online retail sales this quarter, making $3.5 billion in purchases via the Internet by the end of the year, according to new projections from Forrester Research Inc. Forrester said it expects consumers to turn to the Web in record numbers to fulfill their holiday gift-giving needs. A significant […]

Citron Inc. in New York and London said it plans to launch both a print and an Internet advertising campaign early in the new year to attract customers to its Web site marketing service. The print advertisements will be targeted to those companies that recognize the potential market penetration offered by the Internet, but are […]

Web advertising management solution company AdKnowledge named Kimberly A. Finder as director of finance. Finder comes to AdKnowledge from Chiron Corp., where she also held the position of finance director. Prior to that, Finder was with the Technology Industry Group of Price Waterhouse LLP as a manager in the audit and business advisory practice. She […]

SmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed an exclusive online advertising representation partnership for SmartMoney.com with 2CAN Media Inc. 2CAN launched a freshly redesigned, online version of SmartMoney magazine. Claiming more than nine million page impressions per month, SmartMoney.com targets online investors and affluent consumers in search of personal finance […]

Aberdeen Group issued a new report projecting that Internet advertising spending will reach $5.1 billion by the year 2000. But to sustain this kind of growth, advertisers need to be better educated about the trends and technologies driving the market in order to realize effective return on investment, the report says. The report, entitled “Advertising […]

Simultaneous use of PCs and television is on the rise, according to Media Metrix, which said that nearly half of all Windows PC households (47 percent, compared to 40 percent a year ago) have a television set in the same room as the PC, with both running simultaneously. And that’s despite the move toward convergence […]

Excite launched a sweepstakes promotion for its Holiday Shoppe e-commerce area designed for gift-givers. Visitors to the “It’s a Wonderful Excite” splash page through Dec. 31 may enter “Spin to Win” each day for a chance to win one of more than 1,500 instant prizes including personal computers, CD-ROMs and gift certificates. Users who visit […]

ZDTV, an affiliate of Ziff-Davis and Internet auction house ONSALE Inc. launched television advertising that features technology that lets live online auction information be presented in a television commercial. The commercials will air daily during ZDTV’s Money Machine television show, a program on how to make, manage and save money using computers and the Internet. […]

A newsletter called ‘Check Box’ is launching this month with the goal of becoming “the definitive source for news and reporting on the performance of various banner exchange services and Web site marketing.” Publisher Gregory McKenna already operates a San Francisco-based site called the Banner Exchange MegaList, which also offers free banner creation resources. “Any […]

The UK’s Internet Advertising Bureau is planning its first ever National Audience Survey, designed to provide online advertisers with regular and objective facts about user demographics and behavior. Twenty-eight Web sites are already involved, said ChannelSeven.com, representing an estimated 170 million page impressions a month–more than 25 percent of UK online advertising traffic. The survey […]

Web measurement firm NetRatings said Toys R Us took lead in holiday advertising with the No. 1 slot, reaching 11.15 percent of the household Web audience with advertising for its new online store. During the week of Nov. 1, the Toys R Us teletubbies ad garnered more than 20 million impressions, NetRatings said. Other banners […]

Interactive Distributors Inc. (IDI), which uses television promotional spots to drive viewers to interest-specific e-commerce and content Web sites, contracted with EarthLink to promote the EarthLink Sprint Internet access service. Los Angeles-based IDI has placed a five-second tag at the end of its 15-second broadcast promotional spots. The EarthLink tag, which features the EarthLink logo, […]