Beth Cox

Calvin Klein Cosmetics Co. launched a new advertising campaign for its cK one fragrance that includes a global e-mail component. Developed by Wieden & Kennedy/NY in collaboration with Calvin Klein’s in-house agency, CRK Advertising, the campaign features a new cast and introduces an interactive element: personal e-mail addresses for each character depicted in the advertising. […]

AT&T and iVillage plan to launch a national advertising campaign for their new partnership to develop the first national Internet access service tailored specifically to women. The campaign will include television spots and direct mailing of diskettes featuring a co-branded dial-up interface. Spending specifics on the campaign were not disclosed, but the overall agreement between […]

Calling itself “the country’s first Internet franchise,” Americorp Marketing Inc. (AMI) said it plans to launch a site for real estate and community business advertising that will be fully operational by the spring of 1999. Unlike other franchise companies that maintain Web sites to promote their businesses, the Americorp site is itself a franchise vehicle, […]

Bondsmith Inc. launched the Bannermatic Ad Exchange service. The patent-pending ad-exchange is a fully-automated, one-for-one banner exchange that allows Webmasters to offer a portion of their banner inventory for barter. Designed as a traffic-building system for Web sites, Bannermatic, unlike other ad exchanges, does not automatically insert corporate sponsors in ad rotations. Rather, participating Webmasters […]

Office supply retail chain Staples Inc., which just launched Staples.com to attract more small business customers, signed an advertising and marketing pact with Yahoo! and said it will become the largest office-supply seller on the Yahoo site. Staples said its Web retail operation offers about 6,000 items, and free next-day delivery in most of the […]

A new report released by Shop.org, the online retailers association, said the most successful online retailers will be those that give consumers the most value and offer features that are hard for others to duplicate. The report is based on an in-depth survey of 127 online retailers conducted by The Boston Consulting Group and is […]

PARADIGM Interactive was named online agency of record by Service Merchandise. PARADIGM said it will use its results-oriented direct response marketing approach to drive transactions on the Service Merchandise Web site, buying and placing online ads. In addition, PARADIGM Interactive will provide the company with strategic marketing advice in all aspects of Internet commerce. Service […]

Arbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audience measurement services for Internet broadcasters and other streaming media users. Measurement services will include live audio and video content. Arbitron said the services will provide radio stations, other Internet broadcasters, advertisers and advertising agencies with unbiased, third-party measures that […]

Online apartment guide and relocation service Apartments.com in Chicago signed an advertising and distribution agreement with Yahoo! Inc. to become the premier apartment listings provider for Yahoo! Real Estate. The agreement also includes premier positioning in the Rentals and Roommates area of Yahoo! Classifieds. Financial arrangements were not disclosed. In March, Apartments.com announced an agreement […]

Multex and i33 communications, Multex’s online advertising agency, have partnered with Quote.com to customize banner ads for individual investors visiting the Quote.com site. i33 will develop Multex banners on the Quote.com site that are customized according to a user’s ticker search. After requesting specific stock information, a Quote.com user can click on the customized banner […]

Ad software company NetGravity said it is expanding its presence in the Asia Pacific market with more than 25 new customers and a new office in Hong Kong. New NetGravity Asia Pacific customers include Dentsu, the largest advertising agency in Japan; Sysware, a Taiwan technology reseller and owner of search engine www.kimo.com.tw; Telecom New Zealand, […]

SportsLine USA Inc., publisher of CBS SportsLine, selected DoubleClick’s DART technology as its ad serving solution. The company also contracted with DoubleClick International for ad sales representation in the UK, Ireland, Germany, Switzerland, Australia, Italy, Canada, France, Sweden, Finland, Norway and Denmark. DART will give SportsLine USA, and all the CBS Web sites, the ability […]