Beth Cox

K2 Design Inc. posted a loss of $231,000 from continuing operations for the third quarter ending Sept. 30, compared to a loss of about $397,000 for the same period a year earlier. The company also said it expects a loss in the fourth quarter, after losing the WavePhore, Inc. account. K2 had been its agency […]

Savescreen.com will launch Dec. 10, allowing consumers to build their own personalized screensavers containing integrated advertising. The screensavers are built from predefined templates, making it easy to create professional-looking, personalized screensavers. Each template covers a theme, including movies, artists, events or greetings, so that targeted advertising is straightforward and effective, the company said. Each screensaver […]

Hunt Marketing Group, a Seattle-based direct marketing firm, has launched The Direct Line, a free online newsletter for marketers that gives information and advice about advertising and direct marketing on the Web. The newsletter will be published every 6 to 8 weeks. Each issue carries a feature on a new tactic in interactive media, a […]

Barnesandnoble.com launched a new TV advertising campaign with a series of 30-second television commercials starring authors Scott Adams, Tom Clancy, Stephen King and Frank McCourt. The ads for the “virtual bookstore” campaign are characterized by an all white space, an ether world where millions of books are easily accessed. Customers are guided by an employee […]

Verio Inc., a provider of comprehensive business Internet services, is issuing a $400 million private placement to fund its acquisition strategy. Verio expects to use proceeds of this offering to fund a portion of the its acquisition of e-commerce and Web hosting company Hiway Technologies. That deal is expected to close at the beginning of […]

The World Chambers Network in Paris launched e-Club, an interactive online marketing service designed to provide chamber members with targeted, global marketing and e-commerce opportunities. The service enables subscribing chamber members to e-mail a business opportunity automatically to potential customers anywhere in the world who have already opted-in for selected categories. Subscribers also can verify […]

Avenue A Media in Seattle named former AT&T Wireless executive Neve Savage as vice president of client results. Savage assumes overall responsibility for delivering on Avenue A’s service to and strategic partnerships with clients. His responsibilities include account management, new business development and membership on Avenue A’s executive committee. Most recently, Savage was vice president […]

A new survey shows that most consumers do not question the editorial integrity of online news providers that engage in commerce initiatives. The study, from Jupiter Communications, found that more than 80 percent of U.S. online consumers trust online news as much as they trust newspapers, broadcast television, and cable news outlets, and an additional […]

Ad sales and marketing company Real Media Inc. launched an advertising campaign to promote Real Media’s network of more than 550 locally branded newspaper and other media Web sites. Sites in the network can be aggregated on a regional, national or international level. “Our objective is to raise Real Media’s profile in the media buying […]

Fergus O’Daly, who developed Poppe Tyson into a noted interactive agency, spearheaded Bozell’s investment in Doubleclick and led CKS’ East Coast operation, has invested in and taken an advisory role with ORB Digital Direct. “ORB solves the most pressing needs of e-commerce, retail, and direct marketers today,” said O’Daly, now managing partner of Fergus O’Daly […]

More than 40 million U.S. households will be shopping online by 2003, producing $108 billion in revenues, according to a new report from Forrester Research Inc. The report said online retail sales will account for 6 percent of all U.S. consumer retail spending in the United States by 2003. Even currently, e-commerce is a blossoming […]

DoubleClick Inc. said it filed with the Securities and Exchange Commission to sell 2.5 million shares of stock to the public. The sale would raise about would raise $89.7 million, based on yesterday’s closing price of $35.875. Underwriters were granted a 375,000 share overallotment option, which if exercised would provide the company another $13 million […]