Beth Cox

Spree.com signed an agreement with broadcast.com to become the exclusive PGA Tour e-commerce partner on the broadcast.com Sports Channel. Spree.com will promote PGA Tour merchandise and the Spree Independent Partner Program through banners, buttons, audio and video gateways ads and sponsorship of broadcast.com’s e-mail newsletters, which are sent to hundreds of thousands of recipients weekly. […]

AdKnowledge said its tracking figures show that as of November, market share of the Microsoft Internet Explorer browser surpassed that of Netscape Navigator. AdKnowledge’s browser data was derived from a daily sample taken in November of nearly 15 million ads served by the AdKnowledge System across more than 1,000 Web sites. The statistics show that […]

Incentive marketer Cybergold Inc. signed a distribution agreement with America Online for its AOL Instant Messenger service, which allows communication across both AOL and the Internet. Under the agreement, Cybergold members will earn a cash reward for using AOL Instant Messenger, after downloading, installing and sending messages with AIM. Financial terms of the deal with […]

Narrative Communications Corp., Hewlett-Packard and Amazon.com launched a banner ad that offers consumers an instant excerpt of Tom Wolfe’s best-selling “A Man In Full.” The ad allows potential book buyers around the world to print out an excerpt of the book, currently No. 1 on Amazon.com’s Hot 100, and order it immediately if they like […]

USWeb Corp. and CKS Group Inc. said that the Securities and Exchange Commission has declared effective the joint proxy statement/prospectus required in connection with the pending merger of the two companies. The companies said they anticipate mailing proxy statements to stockholders and have each scheduled meetings of their stockholders on Dec. 16. Assuming approval by […]

US Interactive won the Grand Prize for Interactive Media–Banners for its work for Comedy Central in the 1998 London International Advertising Awards competition. “We very honored that our work for Comedy Central was selected by this group of judges for this prestigious award,” said Bronson Smith, executive creative director, US Interactive/New York. “It’s wonderful that […]

NetRatings said that its BannerTrack Service showed Catalog Link was at the top of the list of top 10 ad banners viewed for the week of Nov. 8-14. The top 10: Catalog Link: It’s a whole new fashion season, don’t fall behind. Get Rich Click: Click to win! Catalog Link: Free catalogs Yoyodyne Entertainment: Shop […]

OnHealth Network Co. in Seattle said that Nicorette nicotine gum and NicoDerm CQ nicotine patch, SmithKline Beecham’s top-selling smoking cessation aids, have signed on as sponsors of OnHealth.com. “We are pleased to have strong brand leaders like Nicorette and NicoDerm CQ, and gratified to have such a significant pharmaceutical company as SmithKline Beecham advertise on […]

InfoSpace.com Inc. and Mitsui Comtek Corp. formed a strategic alliance to provide InfoSpace.com’s technology and content services, including ads, on Mitsui Comtek Internet access screen telephones. The screen phones integrated with InfoSpace.com content and services will give users access to yellow pages ads, stock quotes, maps, classified ads, weather, news and the ability to search […]

NetGravity said it signed more than 15 new customers for AdCenter, the company’s outsourced service solution launched less than three months ago. In addition, more than a dozen major customers have selected NetGravity’s AdServer software solution, the company said. All the new customers will benefit from NetGravity’s upcoming Global Profile Service, which will provide both […]

INITIO Inc. said it signed contracts to display the company’s Deerskin Catalog site on AOL, Excite, Netscape, GeoCities, iMall, Motley Fool, Infoseek, Alta Vista and Webcrawler. The advertising program will consist of banners, as well as fixed buttons that link directly to the Deerskin site. Financial arrangements and agency details were not disclosed. Since 1944, […]

Online automotive retailer Autoweb.com launched an offline marketing campaign featuring an emblazoned VW Beetle on a road trip from Nov. 20-29. The “Where’s Otto” campaign encourages people who spot “Otto”–the company’s 1998 VW Beetle, appropriately decorated with bright colors and the Autoweb.com logo–to immediately visit www.autoweb.com and describe the date, time and location of their […]