Beth Cox

E*Trade Group Inc. has seen its stock rise since early October at twice the pace of rival brokers Charles Schwab and Ameritrade Holding, a tribute to a national advertising campaign and investor appetite for companies doing business on the Internet. According to Bloomberg News, since Oct. 8, when the Nasdaq Composite index hit a 16-month […]

US Interactive formed a strategic partnership with Trilogy Software Inc., a provider of sales, marketing and business-to-business e-commerce applications with a specialty in the automotive industry. “We are excited about Trilogy’s becoming a key partner in our Enterprise Relationship Management (ERM) practice,” said Eric Pulier, chairman of US Interactive. “Trilogy excels at developing innovative value […]

AllnetServices.com hired al Punto Advertising Agency to implement a campaign to market its AllmonitorMall.com site to the Hispanic marketplace. AllmonitorMall.com. recently launched in Spanish. The site features new and refurbished products from dozens of manufacturers. Ads planned for the upcoming holiday season include Spanish-speaking newspapers La Opinion (Los Angeles), El Diario (New York), El Nuevo […]

Vignette Corp., a provider of Internet Relationship Management (IRM) solutions, is opening new offices in Australia and Europe, and has opened an expanded headquarters in Austin, Texas. “Vignette’s momentum has been truly extraordinary by any measure,” said Greg Peters, president and CEO. “Top companies around the world are adopting and deploying our IRM solutions to […]

Internet guide network The Mining Co., a division of General Internet Inc., signed deals with 13 commerce sites that have secured exclusive placements in the Mining Co. Holiday Marketplace. The commerce area is a companion to the Mining Co.’s “Wired Holidays” content special, which features Mining Co. Guides highlighting the best holiday sites and information […]

Marketing Online Network Europe (Marketing O.N.E.), a European network of independent interactive agencies, is opening its first U.S. office in Los Angeles. Marketing O.N.E. has eight European interactive agencies as members. The Los Angeles office will provide strategic consulting, project management and local invoicing, allowing clients to concentrate on achieving their goals rather than managing […]

Netscape’s BillerXpert, its new bill presentment and payment application, is using Real Media’s Open AdStream ad management technology to deliver targeted marketing messages via online bills. The Open AdStream ad management system is being offered as an integrated component to Netscape BillerXpert customers, helping businesses present their customers with bills over the Internet. In addition […]

GeoCities signed an agreement to license Parable’s multimedia technology for use by GeoCities members, allowing GeoCities Homesteaders and GeoShops merchants a way to create multimedia content that they can lock to a specific site or domain. The Parable tool can be used to create animated logos, scenes, interactive puzzles and games. In addition, the deal […]

Internet car-buying service Autobytel.com Inc. awarded its advertising account to Grey Advertising Inc. in New York City. Billings were not disclosed. Earlier this year, Autobytel.com named Grey Interactive as its Internet advertising agency. The addition of Grey Advertising to the existing relationship with Grey Interactive will accelerate the development of traditional and new media advertising, […]

Direct marketing e-mail company NetCreations acquired opt-in service InfoPick.com in Utah. Financial terms of the deal were not disclosed. NetCreations CEO Rosalind Resnick told the Silicon Alley Reporter that InfoPick.com was already one of the company’s 110 list management clients. Resnick plans to redesign InfoPick.com and drive traffic to it to create a “hub for […]

Headspace Inc. in San Francisco, creator of the “Beatnik” technology for interactive music and sound on the Internet, has hired Ken Margolis Associates as its exclusive advertising sales representative for its Internet site. Beatnik “provides for high-quality music and sound effects to be woven seamlessly into Web pages, allowing site developers to present a strong […]

One of the largest online campaigns ever conducted by 3Com is being launched by Four Points Digital, a Chicago-based interactive communications agency. The “3Com Rocks Your Holidays” promotion was developed as a tie-in with music retailer CDnow to reward purchasers of 48 various 3Com products with a $50 gift certificate to be redeemed online for […]