Beth Cox

Employment site CareerMosaic is extending its advertising and promotion program with Yahoo!, which began in November 1997. As part of the agreement, CareerMosaic will place banner advertisements throughout the Yahoo! network of properties, including Yahoo Classifieds, Yahoo! Small Business, and Yahoo! Employment, which was launched in October. In addition, CareerMosaic will promote online job fairs […]

Modem Media . Poppe Tyson Inc. filed for an initial stock offering that could raise as much as $45 million. However, according to the registration statement, True North Communications will continue to retain majority ownership of the agency. The company was formed in May by the merger of online marketing companies Modem Media and Poppe […]

San Francisco-based WorldPages/WebYP Inc., an Internet white and yellow pages directory provider, formed an alliance with investment site StockMaster. The deal will integrate financial business listings on the StockMaster site and financial information on WorldPages. Financial terms were not disclosed. The WorldPages directory content and search technology will enable StockMaster users to find neighborhood investment […]

Dallas-based Broadcast.com, an aggregator and broadcaster of streaming media programming on the Web, signed an agreement making Amazon.com its exclusive merchant for books and music. Under the terms of the agreement, Amazon.com will be heavily integrated throughout the broadcast.com Web site. The deal will enable visitors to the broadcast.com site to purchase music and/or books […]

NetCreations Inc. of New York, an opt-in e-mail marketing company, has launched Sprockets and Cogs, a specialized search engine that indexes technical sites containing information for Web developers and programmers. The brainchild of NetCreations Vice President of Technology Ryan Scott, Sprockets and Cogs allows developers to simultaneously search “cogs,” or groupings of related Web sites, […]

Web community GeoCities launched its first major integrated communications program featuring a new brand identity, designed both as a corporate mark and for use in animated Internet applications. The campaign was developed in conjunction with Young & Rubicam Inc. and includes print and interactive executions. GeoCities will supplement the launch with a radio campaign targeted […]

Comet Systems upgraded its Comet Cursor technology to Version 1.1, adding a “Set Desktop Cursor” function that allows users to capture a cursor anywhere on the Web and save it as a personal desktop cursor. Comet has also added a “Travelling License Key” that will enable advertisers to serve Comet Cursors with banner ads. The […]

Webstakes, a prize and savings club, recently launched iDialog, an e-commerce promotions service designed to help companies build long-term relationships with consumers and enable buyers and sellers “to dialog” over time. Twenty companies signed long-term deals in the past few weeks to use the company’s iDialog promotions during the holiday shopping season and beyond., including […]

American Express, Ford, Netscape and Swatch are among 18 new advertisers recently signed by The Station@sony.com, Sony Pictures Entertainment Online and Sony Music Online Sites. The SOE network offers integrated marketing and advertising opportunities across a range of Sony’s entertainment-related Web sites. Spending specifics were not disclosed. Other new SOE network advertisers include Lego, Office […]

Reliant Interactive Media Corp. of Clearwater, Fla., will end its relationship with HSN Direct International Ltd., under which it developed marketing programs via direct response TV ads, and will pursue infomercial and Internet marketing strategies. Kevin Harrington, the company’s chief executive officer, and Tim Harrington, its president, founded and were consultants to HSN Direct, where […]

Online movie store Reel.com began a national television advertising campaign on Thanksgiving Day for the holiday season. Commercials will be aired during prime time and late night hours on stations in select markets. Spending and agency details were not disclosed. The campaign entices customers to shop at the site with an offer of 25 percent […]

Jeansmaker Levi Strauss & Co. is launching its first major online selling effort. “Our single-minded goal is to make it easier to shop and buy our products,” Jay Thomas, director of digital marketing, Levi’s brand, told Advertising Age. The move sets up a potential conflict between electronic stores and brick-and- mortar retail sites. At the […]