Elizabeth Clampet

In an effort to augment its HyperMart business hosting service, Go2Net, Inc. Thursday acquired Web hosting firm Virtual Avenue and business directory USA Online for $23 million in stock. Under terms of the agreement, USA Online and Virtual Avenue will offer services under the newly redesigned HyperMart umbrella. HyperMart provides a directory and hosting service […]

Web Sites seeking advertising continues to grow at an enormous rate, according to the latest report released by AdKnowledge. In its quarterly Online Advertising Report (OAR), AdKnowledge said that in the first quarter alone, the number of sites seeking advertising skyrocketed 27 percent over last quarter. “That statistic is key,” said Tim Meadows, vice president […]

In an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinner and Conference on June 1, in Amsterdam the Netherlands, in conjunction with @d:tech Europe which will take place June 2-4. The meeting will bring together members from seven IAB countries: Belgium, France, Germany, […]

DoubleClick Inc., a leading provider of global Internet advertising solutions, has selected MTI’s Fibre Channel-based storage systems to support the company’s worldwide operations. MTI’s RAID array storage solution will house the company’s production, customer reporting, database and data warehousing applications, storing up to six terabytes of data. MTI’s storage system will help support DoubleClick’s Storage […]

With the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcoming tour featuring Alanis Morissette and Tori Amos. The tour, which kicks off August 18 in Ft. Lauderdale, Fla., will encompass 26 shows in both indoor and outdoor arenas across the country. This is […]

CMGI subsidiary Adsmart this week announced a new division dedicated to improving the profitability of Web sites. Adsmart Consulting will offer sites strategic advice on how to increase page impressions and usability of a site, as well as ideas for establishing additional revenue opportunities. In addition, the group will provide detailed research on the sites’ […]

Rich LeFurgy, one of the early leaders in the Internet’s advertising industry, has joined The Walden Group, a San Francisco-based venture capital firm, as a consultant to the firm’s Walden Media & Information Technology (WMIT) fund. LeFurgy will advise Walden’s new media and Internet practice on online advertising and marketing, evaluating potential investments and adding […]

As rich media advertising grows at a booming rate, @Home Network has been working to help facilitate that growth. The company is reporting that its Enliven Business Unit, a leading provider of rich media advertising solutions across the Internet, increased revenues 130 percent over fourth quarter 1998. It has also seen its core base of […]

Since adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase. MyPoints.com, formerly Intellipost, incorporated streaming audio from AudioBase, Inc. into ads for its direct marketing campaign, using AudioBase’s Java-based range of services. Bernie Yu, director of membership marketing at MyPoints.com, said the company was looking […]

As part of its mission to provide business e-commerce solutions, the Sun–Netscape alliance Monday announced partnerships with four companies as part of its “Full, Speed, Ahead” initiative. Currently, the alliance offers a suite of applications that support vital business processes including online procurement, selling, service and support. The design of “Full, Speed, Ahead” is to […]

Online banking service Net.B@nk Tuesday added a series of loans to its line of online financial products and services. The company currently offers mortgages, but will add lending services such as equity lines, equity loans and auto loans with real-time approvals, call center support and fast closings. Net.B@nk said it expects to introduce this new […]

A registered domain name must be providing goods and services in order for it to receive trademark protection, a federal court ruled late last week. The ruling, made by a panel from the Ninth Circuit U.S. Court of Appeals in San Francisco, comes from a dispute involving the domain name Moviebuff.com. Brookfield Communications, a movie […]