InternetNews Staff

Kraft Foods, the nation’s largest packaged food company, signed a marketing deal with America Online which will bring its Kraft Interactive Kitchen Web site to consumers through a prominent presence in AOL’s “What’s for Dinner” area. AOL members who visit the “What’s for Dinner” area of the AOL Today and Interests Channels can now access […]

The Unique Media Network, based in Columbia, SC, signed sales rep agreements with Freeride.com and Mamma.com. Unique CEO Michael Weiner said the sites complement the network’s existing sites and specialty networks “while enhancing our vision to provide advertisers with a diverse menu of options and comprehensive management of campaigns from insertion order to delivery.” Freeride […]

Healthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC, a strategic online communications agency in New York. Financial terms were not disclosed. The New York Times said Nethod has 10 employees and projected revenue of $3 million from clients such as American Cyanamid, the Perkin-Elmer Corp. and Rhone-Poulenc Rorer. Gregg Trueman, […]

From Australia.internet.com Frontec, a supplier of intelligent middleware, announced this week it will team up with Brisbane-based systems development company Trysoft and Australian Internet service provider OzEmail to provide e-commerce and application integration solutions. Trysoft has chosen Frontec’s AMTrix as its message broker of choice. “Our partnership with Frontec will be central to our e-commerce […]

Hot on the heels of glowing fourth quarter results, Lucent Technologies Thursday unveiled plans to enter into a $2 billion, five-year agreement with WinStar Communications, to develop WinStar’s wireless broadband network. Lucent will provide the technology, network design, integration and buildout services and the majority of the communications hardware and software for WinStar’s network. In […]

IBM Corp. Thursday became the latest company to address computer privacy issues and comply with upcoming European regulations, by launching a joint privacy consulting service with the Privacy Consulting Group (PCG). The new service is designed to help businesses identify their privacy strengths and weaknesses, and help them create, assess and monitor their information privacy […]

Swedish ESD firm BUYONET, an international online software retailer, signed a marketing and advertising agreement with Yahoo! Under terms of the agreement, BUYONET will advertise its online retail store within targeted areas of the Yahoo! network of properties and main directory. It will offer banner ads within relevant areas of the community site, including the […]

Incentive marketing firm Netcentives Inc. in San Francisco launched a $10 million “Buy & Fly Holiday Bonus” marketing campaign for its ClickRewards sites involving 30 online merchants. “Our strategy for the holidays is simple. We’ll help drive proven online shoppers and frequent flyers to a network of merchants that covers over 75% of online shopping […]

Audio Book Club Inc. signed an exclusive advertising agreement with InfoSpace.com, Inc. to become the exclusive audio book club on the site. The agreement calls for a variety of promotional placements throughout many areas of InfoSpace’s community site. Financial details were not disclosed. InfoSpace.com offers yellow pages listings, white pages, classifieds including automobiles, personals, employment […]

Futurestep, an executive recruitment service based in Los Angeles that registers candidates online, expanded its services to candidates and employers nationwide after a successful three-month trial in LA. The company initiated a multimillion dollar national print and radio advertising campaign aimed at attracting potential candidates in major cities including New York, Philadelphia, San Francisco, Boston, […]

San Francisco-based Intellipost Corp. named Charlie Berman as its new senior vice president of sales. Berman will head sales efforts for the company’s incentive-based e-mail service, BonusMail, which rewards consumers who sign up to receive, read, and respond to targeted, HTML-enhanced e- mail from direct marketers. Rewards points may be redeemed for frequent flier miles […]

Z.Com in Atlanta officially launched as a portal along with 1,500 other syndicated and custom-branded sites intended as portals for radio stations, TV stations, newspapers and magazines. The syndicated portal sites, known collectively as the World Network, were unveiled at the same time Z.Com launched its own new portal site. Charter advertisers include Hilton Hotels, […]